Last time i saw him Essay

The last time I saw my Grandfather he was walking along the beach with his metal detector. Actually it was not the last time I physically saw him, but it was the last time that I would see him and be able to talk to him person to person, eye to eye. I remember my surprise as I stood at the rail on the boardwalk looking down upon the steaming sand, noting nothing remarkable until, from the corner of my eye, I spied his figure. He had a figure that I had grown up knowing in silhouette distinct in my mind – but not as his. It was the familiar figure of Alfred Hitchcock. Whenever I looked at Grandpa I saw that shadowy teller of tales from days gone by. But, as I knew that I was not seeing the grand master of mystery himself, I knew it could be, couldn’t it, why yes . . . it was, Grandpa. He was slowly searching the sand for buried treasure with his prized metal detector. A hobby that he had adopted after retiring from the workaday world. Although I knew he lived somewhat cl ose to Seaside, that was the first time that it occurred to me that I might actually run into him. I suppose one never expects to run into their grandparents at the beach. I smiled silently for a moment as I watched that adorable man, donned in shorts, t-shirt. baseball cap and earphones studiously monitoring his valuable machine for blips or beeps. But that moment passed quickly as I called out to him, â€Å"Grandpa, Grandpa† waving my hand furiously to draw his attention. He spied me yet seemed puzzled as to who I could possibly be. I was, after all, the only black haired granddaughter that he had. After a moment or two of contemplation I watched as he seemed to awaken. As he waved back I began to walk toward a place where hellos could become hugs. I brought him to the pizzeria where Kenny, my husband, worked and we fed and watered the old dear. We sat talking at a table for moments too swift, not knowing then that this would be the last time we would really have the chance. We talked briefly of family matters that, in the big picture of things, seem not to have mattered enough for me to note them; of the wonderful treasures found beneath the sand thanks largely to his narrow, metal sidekick; of why Ken and I were in Seaside at all, and how long we planned to stay. Small talk filling a smaller moment in time. I asked him why he would want to wear that baseball cap, as I could not remember having seen him in one before, and he showed me the brilliance of the sunlight upon his naked head. I joked with him about not seeing me only feet away from where he was, and he  explained his glaucoma operation that would be taking place that month. We embraced as I walked him out and said goodbye. I may have just spent moments listening, but I was not hearing. He was not telling me about small items that day, he was telling me, I am old now and time is ticking away. He was warning me that he would not be here forever, yet I did not heed his warning. He was telling me goodbye that summer’s day and I was saying â€Å"Talk to you soon.† I was but a foolish child. As he walked away, the sun was taking a bow before fading away. I did not, until this day, see that something more blindingly beautiful had also taken their bow. As I yelled goodbye, at the moment the surf washed the sand back into its home – the sea, did he hear talk to you later or did he merely whisper, â€Å"Yes, goodbye.†

Autozone and Caterpillar

Consider the auto parts buyer decision process. How has this process changed for new Outshone customers. How has the economy Influenced this change?! If we rely to Miami FL specifically to answer this question, it would be easy to answer, because in this city the majority of the population is Hispanic. This is a target that has immigrated from his native country, in which they are used to having their same car for many years. Unlike the American people who are used to having new cars tie often. The changing economy these days also has a lot to do with It. Since, people often prefer to buy the portion of the vehicle that Is bad, and change whatever Is necessary instead to buy a new car. They prefer to spend In small quantities to make larger investments as it be would a new car. ‘ 2. Veils www. Outshone. Com. Does It appear that the company Is trying to help the newer, lessknowledgeable customer? Based on your observations, what recommendations would you make to Outshone?! Yes, I think they're trying to help customers, or at least tries to pretend that.Their website have several discounts. For example, you can rent certain tools If you have also pick the piece that you need in the store Just in twenty four hours, which I think is pretty convenient. According to my point of view as well as designer and client I would slightly improve the website, because it is a bit confusing, it has everything everywhere, the texts are in different colors like, black, gray, white, orange. In my opinion a website should look clean and tidy so in that way the client can move through it in a more efficient manner.!Caterpillar! . Given the nature of the demand for its products, is there anything that Caterpillar could do to maintain or increase revenues in a down economy?! Since this company is directly dependent on other companies, which are responsible for building and are in need of this heavy machinery. I think the key to improve or maintain their income, would offer packa ges and special offers. As would several machines, whether the more indispensable machines for building in a better price.Or maybe have a department of resale, where are responsible for buying and selling old machinery and restore it and sell it again at better price than a new one.! 2. As a corporation that fuels the economy to some extent, is there anything that Caterpillar could do to facilitate a global economic recovery?! Probably yes, since this is a company that eventually is need to all the things that want to be build. Therefore Caterpillar could develop certain plans to help small businesses or new businesses doing something similar as exchanges; That is they provide them much more economical machinery, or instead of selling the machines,

Elementary science unit plan Essay Example | Topics and Well Written Essays - 2000 words

Elementary science unit plan - Essay Example displaced or pushed aside by an article weigh up more as compared to the object or article itself, the water is capable of holding the object up on its surface. The object floats. 5. Explain with an example, take an aluminum foil and make a boat. Float this boat on the surface of water. It pushes greater amount of water because of its large surface area and therefore the aluminum boat floats. At the same time explain displacement of water by the aluminum boat. 6. Explain the fundamental of surface area of the foil. Now crumple the foil to reduce the surface area. When this crumpled aluminum ball is placed in water it displaces less water as compared to its weight and therefore the crumpled aluminum ball sinks. The main objective is to make the students understand that matter is made up of molecules. Generalization and representational aspects enable students to communicate scientifically with their immediate environment and relate objects which can float and which cannot float. 5. Explain the concept that when boat and other objects which float, are placed in water they push aside enough water to generate a force that keeps the objects on the surface of water and thus the objects such as boats float. 10. Explain the concept why things float? Perform a simple experiment with the help of saltwater or fresh water to explain which is more buoyant? In any way, addition of salt in water affects the buoyancy of water? This could be performed by taking two containers, one with normal water (label as Normal Water) and other with salt water (Label as Salt Water). Place one-one egg in each of the containers. 11. Ask the students to observe carefully. Explain the fundamental that by adding salt the density of water increased. Salt water is denser as compared to the normal water. As soon as eggs are placed in the jars containing normal water and salt water, the egg in the normal water sinks while egg in the saline water floats. This is because of the density of water.

Article review, It has to be related to government or Politics

Review, It has to be related to government or Politics - Article Example The current budge impasse is now on its second week and no end seems in sight due to the stiff bargaining positions taken by the Republican and Democratic Parties on the issue. The problem is that partisan politics can be a hindrance to a sensible solution because both parties do not want to give in to the demands of the other party; no one wants to be seen as capitulating as it can mean political defeat. The present shutdown is due to the recalcitrant action of a few Republican radicals who held an extreme view of the socialism espoused by the Democrats which is symbolized by Obamacare or the Patient Protection and Affordable Care Act of March 23, 2010 (PPACA). These Republican congressmen belong to the fringes of the Republican party, to the so-called Tea Party but as the writer Wofford pointed out, even these people are not totally deaf and may listen to the reasonable voice of wisdom and conservatism, which are the people in Wall Street such as corporate leaders, bankers, and fin anciers. These people are rightly concerned how a government default on its debt (sovereign debts) can have disastrous consequences for the entire American economy and even to the entire world in a linked globalized economy. Ms. Carrie Wofford suggested that Wall Street people also talk to these few Republicans in the same manner they had talked with President Barack Obama earlier to warn of the dangers. Discussion Ms. Carrie Wofford once worked under the Clinton administration as a policy aide. She was also the senior strategist in the Democratic Senate before as she is a lawyer of some importance and brilliance. As such, she has been a lifetime Democrat and is expected to hold Democratic views and espouse the ideals held dear by the Democratic Party. She is a veteran also of many Democratic presidential and senatorial electoral campaigns so she knows quite well how to craft a political strategy that will achieve a stated aim, by reaching out to other parties or to the opposing sid e of a debate through compromise, cooperation, and co-optation. Considering her political orientation as a Democrat, it is safe to assume she wants to resolve the current shutdown by proposing the compromise mentioned earlier, in which Pres. Obama can likewise ask people on Wall Street to talk sense to House Speaker John Boehner so he in turn can convince the few Tea Party members to agree and acquiesce to a â€Å"clean bill† solution to resolve the budget deficits and to determine the exact debt ceiling to be allowed. It is also her years of work as a lawyer and as a former judge that she resorts to compromise to resolve this issue to the mutual benefit of both political parties and to the entire citizenry. In a sense, her position reflects her views as a Democrat, which is to be more flexible. The magazine U. S. News & World Report is a liberal and left-leaning magazine publication and is expected to espouse the views of liberalism and the Democratic Party. This political o rientation is similar to the .New York Times (NYT) which is the sister publication of the International Herald Tribune (IHT) which goes head-to-head with the conservative views of the right-leaning The Wall Street Journal (WSJ) which in turn reflects most of the views of the Republican Party as this party represents the interests of Big Business, in particular those corporate leaders who belong to Wall Street and the Fortune Big 500. So considering her own political leanings and the magazine she is writing for, her views can be ranked as moderate.

Managing Markets Essay Example | Topics and Well Written Essays - 6000 words

Managing Markets - Essay Example One of the top ten leading financial investing companies in the world is the Barclays Banks and their investors. It is financial institutional investor company and a large liaison which can be traced back to a self-effacing business founded more than three hundred years ago in the heart of London’s financial region. It is a UK-based financial services group connected principally in banking, investment banking and investment organization. In terms of market capitalization Barclays is one of the top ten leading banks in the globe. A primary UK retail and industry bank, it also offers corresponding global services to international corporations and financial institutions globally. It has been engaged in banking for over years and functions in over sixty countries with more than 76,200 employees. On June 30, 2004, the group attained a pre-tax profit of 2,411 million pounds. Investors’ funds were 17.1 billion pounds and the Tier 1 assets relative amount was 7.7 % (Barclays Global Investors, 2004). It is also engrossed in societal educational associations, situation, arts, disability and social insertion. Nowadays, Barclays has full-grown from a group of English companies to a global bank symbolized in Europe, Middle East , United States of America, Africa, the Caribbean, Latin America, Asia, and Australasia. Barclays Bank is one of the world’s biggest asset managers and a top global provider of investment organization products and services (Barclays Global Investors, 2004). It provides structured investment methods such as indexing which is regard as to be submissive and yet is being covenant with vigorous investors, strategic asset distribution and risk-controlled active products. It also offers connected investment services such as cash management, securities lending and portfolio conversion services. Moreover, Barclays Banks is the product and service leader in Exchange Traded Funds (ishares), with over 100 funds for financial

UK LAND LAW (question is in the instructions box) Essay

UK LAND LAW (question is in the instructions box) - Essay Example on relates to whether the lease transferred by Troy to Ai-Ai was in conformity or in breach of Lakshmis covenants in the initial lease agreement or not. The second issue relates to Troys position in the contract after the property is transferred to Ai-Ai. Is Troy bounded by his guarantee to check performances of new assignees or not. What is the position of the guarantee in relation to Lakshmi and can be held responsible for the actions of Ai-Ai and Boo? The third issue relates to the possibility of Ai-Ais transfer of the property to Boo. Is the extended holiday in Thailand tantamount to abandonment and is Boos usage of the property tantamount to an assignment? This is an issue because Ai-Ai does not have the right to assign the property without Lakshmis consent. Hence, there is a clear breach. But what are the legal implications? Can Lakshmi sue for forfeiture? The final pointer that will be examined is the legal position of Boos breaking down of the wall in the property to allow in more air. Alterations on the property is a covenant in the lease. Does Lakshmi have the right of forefeiture? And a possible request for damages? A leasehold covenant is a clause in a lease specifying specific obligations on the part of either party2. This include express terms about how things will occur and how the lease is to be regulated. An assignment occurs when a tenant transfers whole or part of his remaining interest in the property to someone else who is an assignee. An assignment is somewhat like a three tier arrangement between a landlord who hands over to the tenant who also hands over to an assignee. In some cases, leases forbid assignments because landlords do not want their property to be transferred to assignees they do not know3. However, in a case where the lease agreement forbids tenants from assignments, a tenant can transfer interest in the lease to another person with the consent of the landlord and this transferee becomes a sub-tenant4. When a tenant

Comparison of Train Services Essay Example | Topics and Well Written Essays - 1250 words

Comparison of Train Services - Essay Example In terms of demographics all the train services that are being analysed here, do their best to appeal to particular target customer groups based on the types of service that they offer to their clientele. Virgin Trains attract and appeal to a very up class clientele for its first class travel. Virgin Trains is by far the most expensive train service of the three that has been analysed here and therefore the demographic group that they appeal to are those that are economically well off and business travelers - as their first class passage rates are very high. National Express and the East Midlands Train lines (even though they use Virgin Trains), appeal to clients with a more economical view and therefore the demographic group that is attracted to these services are the middle class and lower middle class travelers ("MIDLAND: Take the Financial", 2006). In terms of geographical spread of the trains, the National Express Lines have the widest spread. ... On the contrary it tries to make the highest possible profit by increasing passenger numbers and providing services to the largest customer group within its area of operation (Gardiner & Matthews, 2000). In terms of psychology the three different train services uses different psychologies of the customers to appeal to them and to attract them to the respective services. In the case of Virgin Trains the psychology that is used is one of luxury and advertising, promotions as well as the first class carriages in terms of physical appearance and ambience projects an image of class as well as luxury (Cruddas, 2007). This is not to say that the first class services with the other train services do not project an image of luxury, but rather to say that they lag behind that of the Virgin Trains and therefore appeal to clients who want economy as well as luxury and are not willing to pay "top dollar" just for the sake of luxury. In terms of client behaviour, it can be stated that it goes with the territory, Virgin Trains attracts a very up-class segment of customers and therefore the manner in which they behave is very much more different than those seen in the first class service of National Express ("National Express to Change", 2007). This is because as stated in the previous sections the customers who travel in the first class carriages of the other train services are more money conscious than those traveling in the Virgin Trains. Also many politician, high ranking government servants as well are seen traveling in the Virgin Trains as opposed to the other train services ("We've Made Train Services More", 2007). Pricing Strategy Now that the author has looked at the segmentation methods that have been used by

Fashion Essay Example | Topics and Well Written Essays - 1000 words

Fashion - Essay Example The statement by Quentin Tarantino is noteworthy. He says, ‘the mark of any good action movie is that when you get through seeing it, you want to dress like the character.’ In this respect cinema’s role is not just promoting but also regulating customer culture. and /or the star persona, how they quote or appropriate from earlier films, how they relate to haute couture, say or drag shows. Often, the cinema looses depth by not being better connected to what audience members were wearing or wanted to wear. Thus the book provides invaluable insights to the new theorizing of costume in cinema. While discussing on the role of costumes in cinema it is worth mentioning the essay in Invisible Fashions by Akbar Abbas, who talks about the way in which certain types of theory can themselves become fashionable. (Wollen). â€Å"Clothes can primarily be considered as bearers of social identity and weaving, an approach which originate in the post modern discursive field where cultural studies meet semiotics.† (Wollen). It is quite noteworthy that clothes are intimately related to wearers and their bodies of course, but they also have their own qualities and identity simply as clothes. In every day life, clothes are a crucial element in the self presentation of specific wearers, along with their gestures, deportment, language, lifestyle etc. When we encounter them in shops and when they are not being worn they are disembodied abstracted from specific use. Hence, clothes have to be granted a niche of their own, a right to be considered autonomously as well designed, original, i ngenious and even beautiful. To this fact, I could relate fashion that has emerged as a separate entity which has changed the whole direction of male fashion. Fashion, has its own history and its involvement of the interaction between designer and client or consumer has launched many a choice. Whether directly or indirectly, patterns

Argumentative on Prison Overcrowding in the United States Research Paper

Argumentative on Prison Overcrowding in the United States - Research Paper Example As a result of this, prison overcrowding is a cause of major inefficiency in correctional facilities in the USA and the world over. This paper will be an argumentative essay on prison overcrowding in the United States. Over the last forty years, the United States increasingly tough response to crime and punishment has resulted in an overwhelming rate of incarceration within its states, thus overcrowding its correctional facilities. This is due to the criminal justice policies that the United States has adopted. Between 1972 and 2008, the number of men, women and children locked up in the United States has grown by 705 percent (Johnson & Johnson 4). Harris County is one of the most affected, despite the fact that they tried to increase the number of these facilities, the problem has not been solved as more and more people got arrested for misdemeanor crimes including minor drug offenses, filling the new facilities. As a result of this detainees are not provided with adequate medical c are, mental health care, protection from serious physical harm and protection from life safety hazards (Johnson & Johnson 5). The idea of mandatory minimum sentences is another factor for prison overcrowding. These laws were enacted in 1986 and are fixed sentences to individuals convicted of crimes regardless of proof whether they were guilty or not. The mandatory minimums were set with the objective of capturing the leaders in drug distribution networks. Thus low level drug sellers are the ones that are being held in most federal prisons in the United States. Room has to be made for the non-violent crimes yet the violent crimes are released on parole (Pollock 62). The three strikes law is another factor for prison overcrowding in the United States. This is a law that was created to control the rate at which offenders were received in courts. The law states that after a third major felony, an offender is eligible for 25 years of life in prison (Moore 1). Many of the offenders sent i n prison under this rule are the non-violent offenders especially those held because of petty theft. Thus people that have committed violent crimes tend to spend less time in prison than those who commit the less violent crimes. The offenders that commit petty crimes are many than the ones who commit the violent crimes, thus prisons end up being filled up due to the large number of petty offenders that are locked up (Moore 1). When prisons are filled up, it means that many law breakers are being punished; hence a peaceful and more secure society. This is the reason why the federal government is not disturbed with the idea of having to accommodate more inmates in gymnasiums. It is an indication that the society is rid of the people that hamper its peaceful coexistence. Therefore, it is in order for the prison department to lock up all the people that commit crimes so that they can serve as an example to potential and other wrongdoers as well as have a secure society. This is also an opportunity for the prisoners to change and integrate back to the society as proper persons when their terms end. Prison overcrowding puts the state on toes. It gets aware of the citizens that it harbors and this way, the state and the society as a whole knows that it has a lot of obligation to ensure that its citizens are well behaved. The overcrowding serves as a challenge to the society to know that the obligation of ensuring that the obligati

Different types of camps that the Nazi used and their purposes Essay

Different types of camps that the Nazi used and their purposes - Essay Example Thus, the Nazi’s established concentration camps in 1933 for terrorizing the Jewish communities1. During the period of 1933 and 1945, nearly 20,000 camps were built for the purpose of serving various functions. In order to effectively identify them, different names were given, such as labor camps or Arbeitslager, prison-of-war camps or Kriegsgefangenlager, transit camps or Durchgangslager, concentration camps or Konzentrationslager along with killing and death camps often referred as extermination or Vernichutungslager2. Initially the camps were built to hold political prisoners but following the World War II, the concentration camps were expanded and transformed with the intention to capture nonpolitical prisoners who were exploited by the Nazi’s through forced labor. The prisoners were literally ill treated and left to die because of the terrible living conditions. The use of concentration camps can be distinctly divided into three different periods, namely, 1933-1936 , 1936-1942 and 1942-1945. The first period saw the emergence of Adolf Hitler when the camps were primarily used for detaining political adversaries who opposed the Nazi government. Within a span of few months approximately 27,000 people were detained citing the reason of ‘protective custody’. The second period marked the emergence of World War II and the Nazi’s used these camps for forced labor. Throughout the entire period the inmates were treated as labors and were forcefully made to work for the Nazi’s. The last period i.e. during the late period of 1941 these camps were transformed into death camps where innumerable people belonging to the Soviet Union were tortured and murdered brutally3. Different Types and Purposes of the Camps Forced Labor Camps In September 1939, German’s invaded Poland following which numerous prisoners of war were confined and detained in these camps. The extreme living conditions forced these prisoners to die out of exh austion, starvation and torturous treatment. The prisoners were provided with improper facilities and during the winters they were compelled to stay without any clothes, proper nourishment and food. In these tough conditions the prisoners were forcefully required to perform various labor related works for the government agencies. The sophisticated males of Jewish were forced to live in ‘Ghetos’ and work in the plants that manufactured weapons used in wars. The Jews had no other choice than to work as it was the only possible way to survive in the shackles of the Nazi’s. The physically unfit Jews who were unable to work were shot and killed. In addition, the Nazis introduced a policy named ‘annihilation’ in which few types of prisoners were made to work, till death. They were purposely assigned works, the circumstances of which were bound to make them sick and die due to illness. For instance, at the Mauthausen concentration camp, the prisoners were a sked to carry boulders and run 186 steps which were made up of stone extracts every day until they fell sick and died4. In the year 1941, the Germans invaded Soviet Union and captured millions of people generally termed as Prisoners of War (POWs). These POWs were intentionally left to die by denying them the basic

Ocean Park Brand Equity Essay Example for Free

Ocean Park Brand Equity Essay I am genuinely tank to Mr. Nicholas Tam for supporting me all the time and spending many hours on my final year project. This was totally appreciated that he provided many professional and useful advices and recommendations to me. Otherwise, I would also like to thanks Mr. C. N. Lo as my second marker and give me suggestion to improve my project. ABSTRACT Ocean Park Hong Kong is a home-grown treasure. It is also one of the most popular amusement parks in the world, providing educational, conservation and entertainment. Ocean Park Hong Kong has brought joy to local and overseas visitors throughout her 30-year history. She lets everyone in Hong Kong has a special and memorable experiences. In these 30 years, it experienced many impacts that are occurred by outside and inside of the organization. They also recorded a deficit for a certain years. But it was carried out the revolutions continually. Afterwards, the business is still running. Recently, some information indicated that the ranking of the most popular amusement park of the world, which is the Ocean Park Hong Kong higher than Hong Kong Disneyland. Finally, through survey, focus group interview and brands performance measures, to conclude that the brand equity of Ocean Park was better. Better leadership, better quality, builds up customer loyalty. CHAPTER I – INTRODUCTION Ocean Park is one of the theme parks in Hong Kong. â€Å"Marine† is the majority theme of the park. It is located at the Southern District of Hong Kong, and it was opened on 10 January 1977. It was constructed at a land granted by the government, and then the funding of construction is granted by the Hong Kong Jockey Club (HKJC), and it also operated by HKJC. In January 1979, Ocean Park introduced a Killer Whale for the visitors. It becomes a one of the selling points of the park. In the inception stage, there is not enough amusement rides for the public. But, there was expanded their scale of the park, and increased much more amusement rides into the park. The operating capital of Ocean Park was depends on the revenue from tickets and donation from HKJC in earlier stage. It also has a significant deficit for a long time because the price is set on the low side. In 1 July 1987, the â€Å"Ocean Park Ordinance† is constituted by the government. HKJC will granted that they are established the trust with $200M funding. In this time, Ocean Park becomes a non-profit making organization and needs to self-finance. The park changed their business to commercial-oriented, and increasing its ticket price. Thus, the park enhanced its financial conditions to be positive. In 1998, the park recorded deficit again caused by some factors, such as East Asian Financial Crisis. Although it received 2 pandas from China, it still could not increase the visitor’s attraction of the park. The park also closed the water attractions and the Middle Kingdom. And then, it introduced more amusement rises for visitors especially for the teenagers such as the Abyss Turbo Drop and the Mine Train. In Fiscal Year 2004/2005, there are more than 4 million visitors during a year. This is renewing the record since the park is opened. It is caused that PRC government implemented the â€Å"Individual Visit Scheme† under CEPA. Ocean Park revealed its redevelopment plan in 2005, which will upgrades the quality and availability of features at the park. This is response the impacts from the opening of Disneyland. Ocean Park is also held a groundbreaking ceremony for its redevelopment project in November of 2006. According to the Attraction Attendance 2008 releases by Economics Research Associates (ERA) and Themed Entertainment Association (TEA) on 16 April, Ocean Park is the world’s number 15 theme park, Asia’s 5th theme park (Judith Rubin, 2009). (Appendix 1b) 1. Industry Background The tourism industry is one of the four key industries in the Hong Kong economy. There were two types of tourism which were inbound tourism and outbound. For inbound tourism, there were 5 groups of sub-industries which included retail trade, hotels and boarding houses, Restaurants, Cross-boundary passenger transport services and others. The value added of tourism in 2006 and 2007 were HK$45,300 Million and HK$52,300 Million. There was increased around 14% from 2006 to 2007. And the employment in this industry in 2006 and 2007 was 176,300 and 193,800. There was increased around more than 8% from 2006 to 2007 (Census and Statistics Department, HKSAR, 2009). (Appendix 9) In order to support the poor economic condition, Hong Kong government was provided some supporting projects to the tourism industry such as â€Å"the Closer Economic Partnership Arrangement (CEPA)† and â€Å"Individual Visit Scheme†. These projects both were cooperated with PRC. Ocean Park is one of the participators in the amusement park market. Its major competitor is Hong Kong Disneyland. Before Disneyland involved its business in Hong Kong, Ocean Park was the only one participator in this market during the other amusement parks were closed their business such as Lai Chi Kok Amusement Park. On the other hand, the amusement park from neighbor country should also be the major competitors for Ocean Park such as Happy Valley from Shenzhen, PRC. As a famous landmark of Hong Kong, Ocean Park was a successful company in this industry. In accordance with the Attraction Attendance 2008, the 2008 attendance was equal to 5. 03 Million. It was a leading brand of the amusement park market (Judith Rubin, 2009) (Appendix 1b). In conclusion, Ocean Park should be capturing the opportunity derived from increasing attendance and the supporting from government, and focus its competence for facing the threat generated by intensive competition from the neighbor country. 2. Statement of issue In past certain years, Ocean Park faced impacts in different period of time, for example, East Asian Financial Crisis, SARS, and external environment. For the financial issue, Ocean Park was faced the financial distress on past certain years especially for the East Asian financial crisis. Besides, for the external environmental issue, Ocean Park should also be faced to the new entrants of Hong Kong amusement park market that was Disneyland. Ocean Park was a domestic famous brand in Hong Kong. On the other hand, Disneyland was an international famous brand. The overall size of organization of Ocean Park should be smaller than Disneyland. 3. Purpose of the study Propose of this study is to understand customer’s brand equity of Ocean Park. A result of questionnaire survey is to ascertain the sources (Brand Equity Ten) of brand equity of Ocean Park. Base on the findings of the survey, propose that the critical success factor of the theme park. CHAPTER II – LITERATURE REVIEW The Brand Equity Ten will be applying in this study, which is an effective method to evaluate brand equity. Ten sets of measures grouped into five categories, are shown in Table 1. The first four categories are to measure customer perceptions of the brand. The four categories of brand equity are including loyalty, perceived quality, associations, and awareness. The last category is to collect information from the market based information rather than directly from customers (D. Aaker, 1996). 1. Loyalty Measures Since it is now widely recognized that it is much less costly and much more profitable to keep existing customers than to win new ones, customer retention become an important goal for most organizations. In principle its simple: you just have to keep your existing customer (N. Hill, J. Alexander, 2006). The Hong Kong amusement park industry was created a monopoly loyalty during there was only two participators in the market, such as Ocean Park and Disneyland. The loyalty of these two amusement parks might be generated by devotion of its customers, for instance, the customer would be sought some adventure experiences at Ocean park during there was provided many thrill rides. Besides, if the customer would be found some story of fairy tales, they would go to Disneyland, it is because customer can be met many famous characters like Mickey Mouse. 1. Price Premium â€Å"A basic indicator of loyalty is the amount a customer will pay for the brand in comparison with another brand (or set of comparison brands) offering similar benefits†(D.Aaker, 1996). For the admission fees of both Ocean Park and Disneyland, there was a large difference between parks. For instance, in the adult’s general admission fees, Ocean Park was HK$208, and Disneyland was HK$350. Therefore, the price premium should be HK$142. 1. Perceived Quality/Leadership Measures â€Å"Perceived quality is often the key positioning dimension for corporate brands (such as Toshiba or Ford) and other brands that range over product classes (such as Weight Watchers, Kraft, and store brands such as Safeway Select). Because these brands span product classes, they are less likely to be driven by functional benefits, and perceived quality is likely to play a larger role. (D. Aaker, 2009) For Ocean Park, it provided different amusement facilities to visitors. Besides, Disneyland provided the story of fairy tales to visitors. Visitors could earn the different experiences during they are visiting these two parks. They would use the last experience to evaluate the perceived quality of the parks. â€Å"Leading brands are perceived to be relevant, unique and compelling. They inspire customer loyalty and enable organizations to charge price premiums. They increase bargaining power with business partners, make it easier to hire and retain talented employees and provide organizations with clear strategic direction and platforms for future growth. †(B. VanAuken, 2007) Both Ocean Park and Disneyland were performed their services at a unique and compelling ways. For example, Ocean Park provides a lot of amusement facilities for visitors; some facilities were very unique in Hong Kong such as Giant Panda Habitat. On the other hand, Disneyland arranges many owned international famous characters that visitors may take some photos with them. 2. Associations/ Differentiation Measures â€Å"The key associations/differentiation component of brand equity usually involves image dimensions that are unique to a product class or to a brand. The challenge, then, is to generate general measures that will work across product classes. † (D. Aaker, 1996) Since Ocean Park was opened, it was established a personal image for visitors that it was provided some messages like ocean protection and education, exciting experience. Visitors had no doubtful that the meaning of Ocean Park, and they was knew that it was not an amusement park only. Also, Disneyland was generated a dreaming place for visitors to enjoy a childlike and entertaining tour for their each visit. But it was not provided other functional characters to the public such as educational activities. 3. Awareness Measures â€Å"Brand awareness measures the accessibility of the brand in memory. Brand awareness can measured through brand recall or brand recognition. Brand recall reflects the ability of consumers to retrieve the brand from memory when given the product category. † (P. Chandon, 2003) Both Ocean Park and Disneyland were achieved to brand awareness. For Ocean Park, visitors may be bethought its owned characters when they were went to it such as Dolphin, Giant Panda, thrill rides and etc. On the other hand, also, Disneyland was gained the high level of international attention. Visitors were recall its owned characters like Winnie the Pooh, Stitch, and they can be got this memory outside it such as TV and other side-products of its owned characters. The dimension of differentiation in the association category is a summary of brand associations (D.Aaker, 1996). 4. Market Behavior Measures 1. Market Share â€Å"The performance of a brand as measured by market share (and/or sales) often provides a valid and sensitive reflection of the brand’s standing with customers. When the brand has a relative advantage in the minds of customers, its market share should increase or at least not decrease. † (D. Aaker, 1996) The performance of an amusement park can be measured by some elements such as its functions, service level, customer relationship management and etc. It can be grew its admission income during the higher service performance that it can be performed. 2. Price and Distribution Indices â€Å"Market share can be a particularly deceptive brand equity measure when it increases as a result of reduced prices or price promotions. Thus, it is important to measure the relative market price at which the brand is being sold. † (D. Aaker, 1996). â€Å"Market share or sales data are also extremely sensitive to distribution coverage. Sales may be dramatically affected when a brand gains or loses a major market or expands into another geographic region. A measure of distribution coverage is thus a second logical companion measure to market share. † (D. Aaker, 1996). As an amusement park, the market price data was equal to the admission income of a year, because this was majority source for capturing its operating resources. Besides, it indicated that the admission income might be affected by the change in attendance directly. On the other hand, the price and distribution indices should be reflected the market share that can be evaluated by admission attendance during a year. This may be found out the true picture of the growth of admission attendance rather than depends on admission income. CHAPTER III – METHODOLOGY 1. Sample Design Data will be collected by using a questionnaire. It is use to measure customer perceptions of the brand along with the four categories (D. Aaker, 1996). The questionnaire is use to survey those people who are visited Hong Kong Ocean Park and Hong Kong Disneyland before. It is to ensure that the data from respondents are effective and reliable. The questionnaire will be distributed to them through e-mail, and the respondents are classmates, teachers, familiars, friends, and colleagues. 100 samples were collected through this survey. 2. Questionnaire Design First, questionnaire is used to measure the four categories, which are Loyalty Measures (price premium and satisfaction/loyalty), Perceived Quality/Leadership Measures (perceived quality, and leadership), Associations/Differentiation Measures (perceived value, brand personality, organizational associations, and differentiation), and Awareness Measures (brand awareness). Second, setting demographic factors, respondents were required to answer their personal information, including gender, age, monthly income, occupation and education. It is in order to compare the general information with the 25 items, and find out the critical success factor of Ocean Park. Nine dimensions including 25 items, plus 5 items of general information, there are totally 30 questions. Third, this study will compare with Disneyland because it is the mainly competitor in Hong Kong. The questionnaire format is Part A is Ocean Park, Part B is Disneyland, and Part C is the general information. â€Å"5-point Likert Scale† is usually used in questionnaires, and is the most widely used scale in survey research. †. There were used 5 choices of answer question for respondents to answer their questionnaire except general information. It was included â€Å"Strongly Disagree†, â€Å"Disagree†, â€Å"Neutral†, â€Å"Agree† and â€Å"Strongly agree†. (Answers. com, 2009) Fourth, set â€Å"Missing Data†. It is to reduce or ignore the answer of unclear, ambiguous or answer more than one choice, etc. The questionnaire format could refer to Appendix 7. 3. Statistical Package for the Social Science(SPSS) SPSS was established in 1968 by Norman H. Nie, C. Hadlai (Tex) Hull and Dale H. Bent. They want developed a revolutionary software system in order to turn raw data into representative information in an easily way. According to the SPSS’s website, â€Å"This revolutionary statistical software system was called SPSS, which stood for the Statistical Package for the Social Sciences. Nie, Hull and Bent developed SPSS out of the need to quickly analyze volumes of social science data gathered through various methods of research. † (SPSS INC. , 2009). In addition to statistics analysis, the features of the base software, which are included Descriptive statistics (Cross tabulation, Frequencies, Descriptives, Explore, Descriptive Ratio Statistics), Bivariate statistics (Means, t-test, ANOVA, Correlation (bivariate, partial, distances), Nonparametric tests), Prediction for numerical outcomes (Linear regression), and Prediction for identifying groups (Factor analysis, cluster analysis (two-step, K-means, hierarchical), Discriminant) (Wikipedia, 2009). In this report, there was using SPSS to analyze the statistical information, there are included Cronbach Alpha Reliability Analysis, Mean and Standard Deviation, Crosstab Test. 1. Reverse Scoring In order to calculate some opposite data in one dimension, there should be rescored the negative data to turn into positive data. This can be increasing the reliability and correlation among data in one dimension. â€Å"Items that are negatively worded in a scale must be rescored in a positive direction in order to match the other items in a scale† (S. Stark, et. al. , 2001). In the questionnaire, Question 22 25 of Part A and B was used this function that in order to find out the reliable and correlated data, and these sets of data should be opposite to other data in same dimension. 2. Cronbach’s Alpha Reliability Analysis â€Å"Cronbachs alpha measures how well a set of items (or variables) measures a single unidimensional latent construct. When data have a multidimensional structure, Cronbachs alpha will usually be low. Technically speaking, Cronbachs alpha is not a statistical test it is a coefficient of reliability (or consistency). (UCLA Academic Technology Services) There were used the Cronbach’s Alpha Reliability Analysis to find out the reliability. The output table will then be displayed the Cronbach’s Alpha of the dimension. 3. Mean and Standard Deviation â€Å"The mean, indicated by ? (a lower case Greek mu), is the statisticians jargon for the average value of a signal. It is found just as you would expect: add all of the samples together, and divide by N. † (S. Smith, 2007) It is the use to find out the average in a group of population. There were calculated the means by all of the scoring of each question. Afterwards, added up the separate mean from all dimensions which were found out the total mean of each category. â€Å"The standard deviation is one of several indices of variability that statisticians use to characterize the dispersion among the measures in a given population. To calculate the standard deviation of a population it is first necessary to calculate that populations variance. Numerically, the standard deviation is the square root of the variance. Unlike the variance, which is a somewhat abstract measure of variability, the standard deviation can be readily conceptualized as a distance along the scale of measurement. † (R. Hoffman, 2002) Besides, the standard deviation was displayed on the output table of SPSS in order to analyze the dispersion of the result of nine dimensions. 4. Crosstab Test â€Å"Cross-tabulations give us much more insight into the data than do simple profiles or frequency distributions. Cross-tabulations are an example of bivariate analysis (i. e. , examining the relationship between two variables). However, cross-tabulations are of limited value, too, because we are realistically restricted to examining the relationship between only two variables at a time (e. g. , customer status and age; customer status and income; etc.). If we try to examine a cross-tabulation of more than two variables at a time, the results are very difficult to visualize and interpret meaningfully. † (SmartDrill, 2008) There was used the crosstabulation to compare the variability of general information. This can be easily found out the difference between two set of data. 4. Focus Group â€Å"Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. One can get a great deal of information during a focus group session. † (C. McNamara, 2006) 5. Data Analysis. 1. Calculated the mean and standard deviation for all of 9 dimensions in order to find out the overall performance of both Ocean Park and Disneyland. 2. Used SPSS reverse scoring function in order to make some conflict data that reversed into same way. This can make that the reliability must higher than origin data. Besides, Cronbach’s Alpha Reliability Analysis can be found out the reliability of all of the dimensions, and ignored some irrelative items in the dimensions. This can improve the reliability for each dimensions that if deleted the items. 3. Calculate the mean with both Ocean Park and Disneyland. 4. Used crosstabulation to compare which the general information of both Ocean Park and Disneyland such as age, gender and income, 5. After used of SPSS, there were formed a focus group that was invited 7 interviewees in order to discuss the issues that occurred in the result from SPSS. 6. Besides, found some corporate information of Ocean Park and Disneyland which how to performed the market behavior. 7. Match the result of mean analysis and the result of crosstabutaion analysis, in order to find out the source of brand equity and the critical successful factor of the theme park. CHAPTER IV – RESULTS. 4 Sample and Descriptive Statistics This survey totally collected 100 samples, 57 respondents are male and 43 respondents are female. The majority respondents aged between 20 to 24 years olds (83%). In the monthly income group, nearly 50% of respondents their salaries were $5,001 to $10,000 per month. Monthly income was â€Å"less than $5,000† which had 41% of respondents. Many of respondents were students and workers (80%). Over a half of respondents had education level at diploma levels or associate degree, and 37% of respondents had education level at undergraduate or postgraduate. (Appendix 2) 2. Cronbach Alpha Reliability Analysis. This research has nine dimensions which are belong to the four categories. The dimensions are including 25 items. Use the Cronbach Alpha Reliability Analysis to find out the reliabilities between the 25 items and the nine dimensions. The reliability test in order to define questions whether it is fit/relative to the nine dimensions. This can find out which items can be more significant and which are the insignificant. The existence of the items was whether or not to affect the result of the dimensions such as completion, reliability and accuracy. (Appendix 3) 3. Mean and Standard Deviations Table 2: Comparison of Mean and S. D. of dimensions with Ocean Park and Disneyland |Categories |Dimensions |Ocean Park |Disneyland |Mean Differences |Ranking | | | |Mean |Std. Deviation |Mean |Std. Deviation | | | |Loyalty Measures | |Dimensions |Ocean Park |Disneyland | |Price Premium |Medium |High (Negative) | |Satisfaction/ Loyalty |High (Positive) |High (Negative) | |Perceived Quality |High (Positive) |High (Negative) | |Leadership |High (Positive) |High (Negative) | |Perceived Value |Medium |High (Negative) | |Brand Personality |High (Positive) |Medium | |Organizational Associations |Medium |Medium | |Brand Awareness |High (Positive) |High (Negative). | |Market Share |- |- | |Price and Distribution Indices |Medium |Medium | 1. Loyalty According to the result after crosstab the items, it found that in the loyalty category, the effect of price premium for Ocean Park was medium. The acceptability of the admission price for Ocean Park was relatively higher than the Disneyland. Its admission price was cheaper than Disneyland. Comparatively speaking, the effect of price premium for Disneyland was high. The acceptability of the admission price was low, that was relatively expensive. The influence of price premium on Disneyland is negative. Besides, the result reflected that price was not the determining factor for respondents to switch brand. On the other hands, the effect of satisfaction for Ocean Park was high. The park was better than Disneyland in satisfied customers needs and wants. Loyalty was built by a cumulative result, which were the customers’ past visit experiences with the brands. The result indicated that the opportunity of respondents’ revisit the parks was based on their last visit experiences. Ocean Park was better than Disneyland, respondents were willing to recommend Ocean Park to others rather than Disneyland. The influence of satisfaction on Ocean Park is positive. However, the effect of satisfaction for Disneyland was high. It brings a negative influence on the park. In satisfied customers needs and wants, Disneyland was worse than Ocean Park. Respondents were unsatisfied with their last visit experience. Only seldom of respondents would revisit the park on the next opportunity and recommend the park to others. During the result of satisfaction was negative, the management from Disneyland would improve the quality for satisfying customers’ needs and wants. 2. Perceived Quality/Leadership. The result reflected that there was a linkage between perceived quality and leadership, Compare with Disneyland, Ocean Park was popular and more innovative, it was the leading brand in Hong Kong, and overall Ocean Park was better in quality. It implied that better leadership, better quality. It helps Ocean Park to keep closer relationship with loyal customers and less of switchers. The effect of perceived quality/leadership for Ocean Park was medium. Oppositely, Disneyland was worse, it was not innovative enough and not much popular than Ocean Park, and therefore Disneyland was not the leading brand in Hong Kong. One of reasons might cause by the negative news about the park. The effect of perceives quality/leadership for Disneyland was high and negative. 3. Associations/Differentiation Ocean Park could provide good value for the money. The effect of perceived value for Ocean Park was medium. Disneyland could not provide good value for the money. The effect of perceived value for the park was high and negative. Ocean Park had its own personality and it was interesting. Respondents had a clear image of the type of person who would visit the park. The effect of personality for Ocean Park was high and positive. Disneyland also had its own personality. However, seldom of respondents were agreed the park was interesting. Normally, respondents had a clear image for what type of person would visit the park. The personality of Disneyland was medium. The personality of Disneyland was indistinct. It could reflect the respondents’ imagery, which was a key driver of brand personality. About the organization management of Ocean Park, the results reflected that respondents were answered â€Å"neutral† about the organization trust and admire the Ocean Park Company. But the respondents thought that the organization association with Ocean Park had credibility. The effect of organization for the park was medium. On the other hand, many respondents were answered â€Å"neutral† about the organization trust with Disneyland, and admire the Disneyland Company, and the credibility of organization association. The results implied that the respondents were lack of knowledge about the organization management beheld Disneyland. The effect of organization for the park was medium. Organization management back of the theme parks is usually ignored by the visitors. It is because its lack of attractive for the visitors associated with its services. Therefore, the effect of this dimension with both companies was medium. Overall, Ocean Park and Disneyland were different. 4. Awareness Recognition of Ocean Park and Disneyland were high. Respondents had heard of the two parks, it was important for the exist brands. Moreover, respondents were knew what the parks stand for, it reflected that customers had a level of brand knowledge. Besides, respondents were no opinion about Ocean Park, but respondents had opinion with Disneyland. The result of brand opinion implied that respondents were less confidence with Disneyland. The effect of awareness for Ocean Park was high and positive, and for Disneyland was high and negative. . 5. Market Behavior For the market share measure, there was lack of information to compare the sales performance between Ocean Park and Disneyland. Therefore, the effect of market for both Ocean and Disneyland would not be evaluated. As the result, the market price was not compared between Ocean Park and Disneyland, because Disneyland’s admission income was not being provided in the Annual Report individually. The financial information of Hong Kong Disneyland was combined with European Disneyland. In the distribution coverage, the result of Attraction Attendance 2007 and 2008 (Appendix 1a b) indicated that Ocean Park had higher indicated that Ocean Park had recorded higher attendance rather than Disneyland. It is implied that Ocean Park should be more successful on the admission income, and gained a large number of visitors rather than Disneyland. On the other hand, Disneyland had higher distribution coverage on the world, because it involved that its operations were involved 5 countries in the world. Besides, Ocean Park had lower distribution coverage in the market, because it only had one amusement in the world. As a result, both of Ocean Park and Disneyland were medium in the effect of market price/ distribution indices. To conclude that after use high/low method to compare with the two parks, it found that the brand equity of Ocean Park was better. Table 3 shown each category has a key driver of influence. Loyalty, the key driver is satisfaction. Perceived quality and leadership measures, leadership variable in this category should be considered. The key component of associations and differentiation measures is including the personality. In the category of awareness measures, brand awareness is the important component. Attendance of distribution coverage in market behavior is the most important. Matching mean analysis with crosstab test analysis, it found out that the loyalty is the most influence category among the brand equity of Ocean Park. The dimension of satisfaction in the loyalty category is the critical success factor of Ocean Park. CHAPTER VI – DISCUSSION During the study, there were faced such problems. This part of discussion would point out the problems, in order to share the editor’s opinions with those people who would having study or survey in the future. 1. Questionnaire Setting 1. Sample of the survey is not many, only collected 100 samples, representation of the result is low. 2. The method of collecting the data is not good enough. It is because through e-mail, which is inconvenience, low efficiency, and usually will ignore by addressees. E-mail is a passive method, and the respondents their replies are also passive. 3. Questionnaire is distributed to visitors through e-mail. Some respondents had their feedback about the questionnaire, such as wrong words, the questionnaire format, etc. 4. Focus on the questionnaire design, it could be improved. For example, in the price premium, the questionnaire did not ask respondents some questions about the â€Å"dollar metric†, and market research approach (conjoint/ â€Å"trade-off† analysis). Therefore, the dimension of price premium can not be accurately and clearly to analysis whether it can build up customer loyalty and whether it is important part of loyalty measures. 2. Information Collection 1. In the category of Market Behavior, there were not found some accurate information about the â€Å"Market Share† and â€Å"Market Price†. That is the admission price of Disneyland. According to the Disneyland Annual Report 2008, the financial information about Hong Kong Disneyland was displayed that it was combined the financial information associated with European Disneyland. This is indicated that the financial information should not be compared with Ocean Park directly, because any changes of the financial information may be occurred by both Hong Kong and European one. Therefore, the related information should not be really reflected the true information especially for Hong Kong Disneyland. 3. SPSS Data Entry and Output 1. When setting the questionnaires, sometimes, may need to set some reverse questions. For example, asking respondents that â€Å"Ocean Park is different from Disneyland† and â€Å"Ocean Park is basically the same as Disneyland†, that is reverse question.

Playing Beatie Bow Essay Example for Free

Playing Beatie Bow Essay Kirk was a happy young girl who was cheery and enthusiastic towards her parents and life, until the day her father went off with another woman leaving her and her mother (Kathy). Lynette wanted nothing to do with her father so she changed her name to try and get everything about him out of her life. After wanting to be named after a witch she changed her name to Abigail, which her grandmother suggested. She went down to the park with her young next door neighbours Natalie and Vincent, finding them playing a game called, Beatie Bow. After becoming very interested in a little girl that stood there watching them play (Little Furry Girl) she decided to follow her. This was after having a fight with her mother, when she told Abigail that she had been seeing her father again and that he wanted the two of them to move back in with him and live in Norway where his architectural job was located. Abigail did not take this news well She went for a walk to cool off, when she once again saw the little furry girl and following her found that she had followed her back into her own time of 1873. She got tripped over by the Little Furry Girls father, then found herself at their house. Further into the novel the character Granny (Alice Tallisker) told Abigail that she was the stranger and had the gift. The gift came from the crochet on the top of her dress which enabled her to travel and heal. Later in the book it mentions that the crochet was made by Granny. She falls in love with Judah, who was betrothed to Dovey, and realised firsthand what its like to love somebody but no be able to have them. This helped Abigail realise that she should not be selfish towards her parents and should let them have a second chance of a decent life and marriage. During the time that she was in the past Abigail matured by being influenced by the people that surrounded her, the world in which she lived and the events which occurred there.

Biopsychosocial Model of Health Case Study

Biopsychosocial Model of Health Case Study Case Based Essay The biopsychosocial model of health (Engel, 1977) claims that health and illness are: the product of a combination of factors including biological characteristics (e.g. genetic predisposition), behavioural factors (e.g. lifestyle, stress, health beliefs), and social conditions (e.g. cultural influences, family relationships, social support). (Marks et al,2005). The biopsychosocial model takes into account that each patient is completely different and as a result they are affected differently by each biological, psychological and social happening. (Atkinson et al, 2005). The biomedical model of health however sees the patient as a biological entity which has developed a fault; this model leads people to believe that all patients with the same injury/pathology will respond the same to treatment and in the same amount of time. (Atkinson et al, 2005). The main difference between these two models is the role of the patient and practitioner in each. The biomedical model sees the patient as person who has to take orders from the practitioner. The biopsychosocial model sees the treatment as a negotiation between the practitioner and patient. (Annandale, 1998) The type of model a practitioner uses will greatly impact on the eventual outcome of the patient. In the case of Mrs. Chatsworth the biopsychosocial model of health would be the best approach to take when coming up with an effective treatment plan for her as there are many biological, psychological and social factors that a practitioner will have to contend with. This essay will explore these different biological, psychological and social factors that will face Mrs. Chatsworth throughout her treatment as well as the implications for her practitioner. There are a number of biological factors affecting Mrs. Chatsworth, some resulting from the total joint replacement in her right hip six weeks ago and others stemming from osteoarthritic changes which have been occurring for a number of years. According to (Moskowitz et al, 2007) osteoarthritis diseases are a result of both mechanical and biological events that destabilize the normal coupling of degregation and synthesis of articular cartilage chondrocytes and extracellular matrix, and subchondral bone. Mrs. Chatsworth experiences osteoarthritis in her knees, hips and shoulders. It was these changes in her hip joint that led to her having a total hip athroplasty. Daily activities such as shopping would be difficult for Mrs. Chatsworth as the osteoarthritis in her shoulders will make it difficult for her to carry shopping bags. Another biological factor to be concerned with, when dealing with Mrs. Chatsworth is the residual knee and thigh swelling as a result of the hip replacement. à ¢â‚¬Å"Wounds that failto heal in the expected time range are generally referred to as chronic.†(Shamely, 2005). Swelling present at this stage post-operatively would indicate chronic inflammation in the knee and thigh region. â€Å"Chronic inflammation must be replaced by acute inflammation for healing to occur† (Shamely, 2005 pg 4). This swelling has decreased the range of motion in her knee as it will be painful to move it. Mrs. Chatsworth is only partially weight bearing, with her knee slightly flexed and as a result requires elbow crutches to get around. This will affect Mrs. Chatsworth ability to climb stairs, which she has to do daily as her apartment is on the first floor of a building which has no lift. Her right hip is still very stiff after the operation; this again will affect her ability to get around. Also the therapist will have to be aware of the post operative guidelines when forming a plan, adduction and internal rotation of the hip are limited by these . Another issue facing Mrs. Chatsworth is weakened muscles in the thigh region; her right and left quadriceps have very little definition or bulk, also in her right leg there is a significant reduction in her gluteal muscle group, which are very important muscles involved with the movement of the hip and knee joint, her practitioner will have to prescribe strengthening exercises for these. According to (Schult et al, 2005 pg420) â€Å"the hip and gluteal muscles have evolved into massive and powerful movers and stabilizers of the femur counteracting the loads imposed by support of the whole body weight on two limbs and maintain balance and stability during bipedal locomotion.† This means that Mrs. Chatsworths balance is decreased as a result of this muscle atrophy and her practitioner will have to plan for this. Mrs. Chatsworth is also taking Atenalol for high blood pressure; this will affect her as over exertion may cause further injury. The practitioner will have to ensure that he/she makes a treatment plan that is effective but at the same time not too physically demanding on Mrs. Chatsworth. When dealing with Mrs. Chatsworth case the practitioner will have to look closely at the psychological and social factors which will have a bearing on her treatment e.g. treatment time and the eventual outcome of this treatment. Mrs. Chatsworth may be depressed or stressed over the death of her husband six months ago; this may have an adverse effect on her rehabilitation. The practitioner will have to realise that because Mrs. Chatsworth is lonely her motivation to follow a recovery plan may be somewhat limited. On the other hand Mrs. Chatsworth is worried about being a burden on her daughter who will have less time on her hands soon as her children will be on holidays from school, so this may give her added drive to recover quicker; this may lead to Mrs. Chatsworth causing further injury to herself by over working to recover. This issue will may lead to Mrs. Chatsworth trying to perform daily tasks which she was not able to do post-operatively. Another obstacle for the practitioner to overcome is Mrs. Chatsworths fear of weight bearing on her right leg. Her therapist will have to encourage and reassure her, walking behind a while there taking their first fully weight bearing steps can be a great form of reassurance to a patient. (Stein-Parbury, pg209) highlights this- â€Å"the presence of another human being is reassuring in itself, especially during times of disquiet.† Mrs. Chatsworth also has two cats which she may be overly attached to; a problem may arise as looking after them may put extra pressure on her during her recovery. As well as these psychological factors there are also a number of social factors that the therapist will have to incorporate into his/her plan for Mrs. Chatsworth. The fact that Mrs. Chatsworth is recently retired will give her more time to focus on her recovery plan; also there will be no pressure on her to be fit to go back to work. As her daughter lives close by, only five miles away, this will alleviate some of the pressu res on Mrs. Chatsworth such as shopping, cleaning and other common daily activities. Also her living conditions as mentioned earlier, living on the first floor and having to use stairs to go to and from her apartment will affect her recovery as it may be an incentive to follow her recovery plan. To conclude, this essay identified the different biological factors that affected Mrs. Chatsworth such as loss of range of movement, swelling and osteoarthritis. Also this essay highlighted the different psychological factors affecting her such as stress, the fear of being a burden to her family and the fear of weight bearing on her right leg. This essay also highlighted the different social issues that will affect her recovery. All these factors were related to the therapist will manage Mrs. Chatsworths case and what the eventual outcome will be.

Wireless Communication Security Essay -- Research Paper Technology Pap

Wireless Communication Security Abstract In today’s society advances in technology are growing rapidly. Businesses and people are taking full advantage of the improving ways of transmitting data internally and externally. One of the mediums today in transmitting data is via wireless communication systems. It is obvious that this data will need to be secure for many reasons. These will be the questions I will pose in this paper. Will this be a secure means of transmitting data? How sure are we of the means of security that we have available to us as consumers of this technology? The answers to these questions will be in a form of an opinion that I will have developed myself. I am not qualified to give a determination. I hope one day with continuing my education and work experience I will develop that qualification. Introduction This research paper is on a very important topic (Wireless Communication Security). The security of wireless communication is becoming more critical in today’s society and its future as well. While the technology is rapidly growing, businesses and people are eager to embrace the technology and use it to become more competitive in the business world and even more convenient with daily use in the personal setting. The question concerning this fast growing technology will be the issue of security and the integrity of the data being transferred over these systems. In most cases, having this data seen by someone other than the client that it is intended for could be detrimental in both cases (professionally and personally). For example if you have certain financial account numbers that are exposed, this could result in catastrophic problems. If a business has some protected... ...y of 802.11 Retrieved June 22, 2003, From: Galileo, Computer and Information Systems Abstracts, http://neptune3.galib.uga.edu/cgi-bin/hompage.cgi d NASA Advanced Super Computing Division Category Development, Class public, Revision 3.0. 09-13-02 Retrieved on July 8, 2003 from: http://www.nas.nasa.gov/Groups/Networks/Projects/wireless/index.html William A. Arbaugh, YC Justin Wan, Naren Aar Shankar, 03-30-01 Your 802.11 wireless networks has no clothes University of Maryland Department of CSIS Retrieved July 8, 2003, From: http://www.cs.umd.edu/~waa/wireless.pdf Sultan Weatherspoon, Security (Intel)Intel Technology Journal Retrieved July 8, 2003, From: http://developer.inte.com/technology/itj/q2200/articles/art_5.htm Henry Norr, 2001, Security Fix for Wireless Retrieved July 8, 2003, From: http://sfgate.com/cgi_bin/article.cgi?file

Internet Addiction Disorder Essay -- Internet Addiction Essays

The World Wide Web is an intriguing information highway. Its beginnings only date back to the 1990’s, but it has quickly become a major staple in our lives. As with anything there is a good and bad side. Americans and people around the world are becoming more and more reliant on using the internet for their informational, academic, social, entertainment, organizational, and connectional needs. Along with all of the good that this has brought a new disorder is arising, internet addiction disorder. Although internet addiction disorder has not been added as of yet to the DSM hopes by the researchers are high that it will be added in the future editions. Much research has been done to understand the complexities of the disorder. Most of the research has been done on youth and young, college age adults because they seem to be the most vulnerable. Our young people are growing up with the internet and rely on it much more than older adults at the present. They seem to have more of an interest in things of a technological nature (Chou, Condron & Belland, 2005). Through the research predictors of internet addiction disorder are being examined. Scales are being developed to help in diagnosis. Diagnosis criteria are being formulated. Patterns in and researched. There has been an international congress to discuss the disorder and what is being done for treatment around the world. This paper will review the information on research findings, diagnostics, and the treatments that are being used. It will also examine information as to the very nature of the internet what seems to give it the power to pull people into addiction. Explaining Internet Addiction Some researchers say that internet addiction is similar to gambling addiction (Chou... ...2010). Internet addiction or excessive internet use. American Journal Of Drug & Alcohol Abuse, 36(5), 277-283. doi:10.3109/00952990.2010.491880 Yen, J., Yen, C., Wu, H., Huang, C., & Ko, C. (2011). Hostility in the real world and online: The effect of internet addiction, depression, and online activity. Cyberpsychology, Behavior & Social Networking, 14(11), 649-655. doi:10.1089/cyber.2010.0393 Young, K. (2014). Reflections on the first international congress on internet addiction disorders- cultural and clinical perspectives. Retrieved from http://netaddictionrecovery.blogspot.com/ Zhang, H., Jiang, W., Lin, Z., Du, Y., & Vance, A. (2013). Comparison of psychological symptoms and serum levels of neurotransmitters in shanghai adolescents with and without internet addiction disorder: A case-control study. Plos ONE, 8(5), 1-4. doi:10.1371/journal.pone.0063089

Glass Structures :: Buildings Building Essays

Glass Structures The name of the structure doesn’t matter as much as the pleasure received; some may call them glass rooms or greenhouses. The uses of these glass structures vary as the weather they see. The structures all contain glass allowing people a place to view the natural environment inside. These structures are mediums in which outside and inside environments are connected. For many people myself included, there is a fantasy of being in an environment that is exotic and surreal. Conservatories started around the nineteenth century, a time of the Golden Age. English architecture, allowed designers to show off a different side, one that was open and enjoyable, in contrast to being useful or industrial. Conservatories were built for the wealth class. Wealth alone would not have brought about conservatories if it were not for the development of technology in heating, ventilation, iron, and glass . In addition, to the development of technology the interest in growing edible fruits, vegetables and exotic species also inspired the development. Palms were the desired tree of type, representing happiness and a symbol of wealth. To grow a palm tree in a cold climate involves having wealth no matter what. Conservatories didn’t develop without having some problems. The most obvious problem being glass, which makes up most of the structure. In the 16 Th. Century bull eyes glass was very expensive. The economics of having a conservatory did not become more realistic until Louis Lucas de Nehou invented sheet glass in 1688. The problem of glass was in the winter when the water would expand between the layers of windows and break. The other issue with glass is sealing it to keep water out and moisture in. Sealing the glass also affects the heating and ventilation. Stoves were most commonly used for heating the building. The cost of heating can differ in cost depending on warm of the green house. The glass house could be kept as warm as the rest of the house, costing a lot of money, or just warm enough to keep it from freezing, costing less. Ventilation can be solved by opening and closing the windows along with elaborate piping systems is desired. Other ways to reduce the air temperature is by having shading. This can be natural such as shade by deciduous trees, or vines. The other option is to have shades made of fabric, wood or another material that can be drawn when needed.

Kingship Comparison of Henry V and Beowulf Essay

This essay is a comparison of the kingship of King Henry V in the play â€Å"Henry V† written by William Shakespeare and Beowulf in the poem â€Å"Beowulf† translated by Seamus Heaney. The specific texts to be used for this purpose is the â€Å"Henry V† book of the Folger Shakespeare Library series and the â€Å"Beowulf† poem found in The Norton Anthology of English Literature 7th edition Volume 1, respectively. Henry the Fifth and Beowulf are ideal kings fit to become role models for the leaders of today because they have great ideas of their kingship and leadership which made them rule over each of their kingdoms with strength, courage and faith in God’s providence as their source of power. These similar qualities and characteristics make their kingship successful and fruitful. Henry the Fifth is worth emulating for he is a great and powerful king who holds his role as a king with highest regard. He manifests his ideas of kingship through his deeds throughout the play. First, he sees his kingship as a serious matter. Thus, he acts responsibly forgetting the â€Å"wildness† of his youth. This is evident in his sudden transformation from the wild Prince Hal that he was in the past to a responsible and mature King Henry V. This is what Canterbury observes and states: â€Å"The breath no sooner left his father’s body But that his wildness, mortified in him, Seem’d to die too: yea, at that very moment, Consideration, like an angel, came, And whipp’d the offending Adam out of him, Leaving his body as a paradise, To envelop and contain celestial spirits. Never was such a sudden scholar made; Never came reformation like a flood, With such a heady current, scouring faults; Nor never Hydra-headed wilfulness So soon did lose his seat, and all at once, As in this king† (Shakespeare, 13). This change in him is probably because of his desire to be respected as a ruler of his people. Indeed, he has matured over the time that he is required to stand up as a king. Second, he considers that his kingship depends on the will of the people. Hence, he consults his leaders before he makes a decision. He specifically asks information from the leaders of the church, the Bishops, about the Salic law and his rightful claim to France and if there should be a reason for him to go to war if the king of France won’t accede to his claim. He also expresses his worry about leaving the country to go to war against France. He finally decides to go to France after hearing the advice of the bishops and after listening to the insult of the Dauphin through his messenger (19-23). Third, he believes that a king should have restraint and self-control. That is why when he was insulted by the message of the Dauphin, he did not react irrationally. He showed cool-headedness with these words: â€Å"We are glad the Dauphin is so pleasant with us; His present and your pains we thank you for. When we have matched our rackets to these balls, we will in France, by God’s grace, play a set to strike his father’s crown into the hazard. † He also adds: â€Å"But tell the Dauphin, I will keep my state; Be like a king, and show my sail of greatness† (35). Moreover, he could have prevented the Dauphin’s messenger from coming out alive from England. Instead, he allowed him safe passage. If he were some other irrational king, he would have taken revenge right away. But he did not and thus, he showed his greatness as a king. He also chose his words well in sending his message to the Dauphin through his uncle Duke Exeter (75). Fourth, he assumes that a king should be brave and courageous to lead his soldiers to war. Therefore, he is not afraid to go to war even if it will cost his own life. He does not leave his soldiers on their own to fight for the country instead he goes along with them and encourages them to move on. Henry V admonishes his soldiers with these words: â€Å"But every rub is smoothed on our way. Then, forth, dear countrymen. Let us deliver Our puissance into the hand of God, Putting it straight in expedition† (65) and â€Å"We are in God’s hand, brother, not in theirs. March to the bridge† (119). Fifth, he has concern for his subordinates and his soldiers. When he was still contemplating to go to France to claim his rightful place, he thought of the women and the children who will be left behind when the men will go to war (29) especially that another country might attack their country if the king and all the men are away. He also became worried for his soldiers after he disguised as an ordinary man and talked to some of his soldiers (153). This concern is also demonstrated when he prays â€Å"O God of battles steel my soldiers’ hearts. Possess them not with fear† (155). Sixth, he knows that his kingship is not a reason for abuse. So when he and his troops have taken over the town of Harfleur, he commands his soldiers not to loot and he tells them to respect and show mercy to every citizen in that town. He charges Exeter to have mercy on the people and show fairness and justice because he wants to win the people’s loyalty and respect (99). Seventh, he understands that a king should practice impartiality. Thus, he gives punishment to anyone who violates a law of the land or his word even if the person is an old friend, and he gives rewards to anyone who deserves it. King Henry V manifests this characteristic when Lord Scroop who was very close to him, Earl of Cambridge and Sir Thomas Grey who are also old friends conspired with France to kill him. He then ordered that they be arrested for treason (59). Another instance was when he allowed the execution of Bardolph, a former companion in his younger days, for stealing a communion plate from a church (115). Eight, as a good leader he believes that a king needs to delegate work to his subordinates. This is what he did when he tells his uncle Exeter, brothers Clarence, Warwick and Gloster, and Huntington to â€Å"go with the King; And take with you free power to ratify, Augment, or alter, as your wisdoms best Shall see advantageable for our dignity, Anything in or out of our demands† (219). And most of all, he believes on a greater power who is the Almighty God whom he considers as his source of power. He continually refers to God in the play. King Henry says: â€Å"But this lies all within the will of God, To whom I do appeal† (37) when he decided to go to war against France. He expresses his anxiety by saying â€Å"God’s will, I pray thee wish not one man more. By Jove, I am not covetous for gold† (163) while his soldiers are fighting in the war. At the end of the battle, he speaks to God with these words: â€Å"O God, thy arm was here, And not to us, but to Thy arm alone Ascribe we all! – When, without stratagem, But in plain shock and even play of battle, Was ever known so great and little loss On one part and on th’ other? Take it, God, For it is none but thine† (199). King Henry V does not take the glory of the victory in the battle but he praises God for it. Similarly, Beowulf even before he was made a King of the Geats has the qualities of a good and great king as Henry the Fifth is and he is also worth imitating as a leader. The following are the ideas of kingship he manifested. First, Beowulf is compassionate as a leader. When he heard of Heorot’s predicament because of Grendel’s deeds, he went to Heorot to fight Grendel and freed Heorot of its miseries (lines 400-460). He has compassion towards people that is why he sacrifices even his own life to save others. Second, he uses his strength which is the gift that God has given him as a way to help people who are in need. This is the means by which he was able to defeat Grendel, Grendel’s mother and the Dragon in order to free the people who are attacked by these creatures. There are times when he is about to be defeated but because of the great strength which he believes comes from God, he is able to overcome his deadly and monstrous foes. Third, he is a brave and courageous warrior who never steps back from a challenge especially when he fights Grendel and Grendel’s mother. His bravery and courage can be seen throughout the poem. This was once again proven when as a king who is already old in age still hopes to fight the Dragon that has besieged his own land. Unfortunately, after he killed the Dragon, he also died. Fourth, he knows that a king should rule with discretion. He is even praised by Hrothgar with these words: â€Å"The Lord in his wisdom sent you those words that Beowulf is fit to be king of the Geats and they came† (lines 1840-1860). Fifth, as a leader, he has great concern and responsibility for his men. Thus, when he was about to go and fight Grendel, he asks Hrothgar to take care of his men because he might no longer come back alive with his fight against the monster. And the most important of Beowulf’s qualities as a warrior and ruler is that he looks up to God as his source of power, guidance and protection. Throughout the poem, God is praised with such words as: â€Å"in triumph and gladness. The truth is clear: Almighty God rules over mankind and always has† (line 700). Beowulf also expresses in the poem: â€Å"But the lord of Men allowed me to behold- for He often helps the unbefriended† and â€Å"If God had not helped me, the outcome would have been quick and fatal† referring to his fight with Grendel’s mother. In addition, he says: â€Å"So I praise God in his heavenly glory that I lived to behold† (line 1779). In conclusion, Henry the Fifth and Beowulf exhibit the good qualities of a great king anchored on strength, courage and faith in God’s providence. Both of them are wise, strong, brave, and devoted to God as their one and only source of power. They have very admirable traits which any king, ruler or leader in these modern days should pattern after. References â€Å"Beowulf†. Translated by Seamus Heaney. The Norton Anthology of English Literature 7th edition Volume 1. Eds. M. H. Abrams and Stephen Greenbalt. USA: W. W. Norton & Co. Inc. , 1999, 29-98. Shakespeare, William. â€Å"Henry V†. The Folger Shakespeare Library. Eds. Barbara A. Mowat and Paul Werstine. New York: Washington Square Press. 1995.

Culture in Organization

What do you see as the main organizational problems that be possible to be associated with holdation of a multinational strategy? The international strategy is an planetary marketing method that seeks to combine the benefits of orbiculate-scale efficiencies with the benefits of local anesthetic anaesthetic anaesthetic responsiveness rather than settling for the limitations of each strategy. The transnational strategy besides strives for local responsiveness and external flexibility at bottom the external subsidiaries at the cost of integration.The transnational strategy creates a mutu anyy reliant relationship between the central hub and hostile subsidiaries, thereby empowering twain worlds. The strategy as well becomes difficult to implement due to its conflicting nature. Most firms find it difficult to implement transnational strategy. In the long run, closely all firms want to include near elements of localized decision-making because each country has its co nfess eccentric characteristics. For example, very few plurality in Japan favor a computer that includes English-language noticeboard. A nonher example would be how Coca-cola differentiates its ingredients for each country.Consumers in US prefer sweeter coca-cola while Chinese consumers prefer little sugar. There ar some(prenominal) issues associated with implementing transnational strategy. Organizational issues include Cultural differences, dustup barriers, Geographic barriers, adept challenges and sound acquaintance of local market. Implementation difficulties include chat issues, trust issues, multiple roles, flexibility and ethnical issues, among many an(prenominal) others. For example, with GM, some European trading performances whitethorn need to collaborate with operations in Latin America.Signifi stick outt performance ambiguities may occur with transnational strategies. A steering to address these challenges is with a very signifi potentiometert culture and many integrating mechanisms. I personally believe that handling the technical challenges would be the almost critical of all challenges. While, information engine room and improvements in globular tele converses argon giving international firms much flexibility to shape their international strategies, not many managers are forgeting to aline to the change. The IT systems department needs to be up to date and should be unctioning smoothly at all times. The advances in communication technology coupled with the authority and affordability of information technology, has transform the way companies conduct stock both nationally and internationally. The affordability of these technologies has allowed smaller companies to compete in markets dominated by large companies as well as compete in progressing and new markets. As the technology has progressed, businesses flip withal gradually engaged in international business as the tools and opportunities wee been presented.Transnatio nal operations fuck provide organizations with many advantages in several different levels, and if managed correctly, the organizations stack offset the possible problematic aspects that exist, providing these organizations with an optimized complex body part that give the bounce transform the business into a successful go with operating globally. Disadvantages are if not properly accounted for and controlled, transnational operations rear present several aspects that can forbidly affect an organization.Among these aspects are expert pedestal of the foreign nation, political and economic stability, cultural difference, and technical noesis. Understanding the particulars and differences of the foreign nation is fundamental to the success of business conducted in an international environment. Not all(prenominal) country has access to the technological floor enjoyed by most first and succor world countries. Also, not all business segments may apply access to passing in effect(p) communication networks or infrastructure. The expenditure of such services may be disproportionate and out of the reach of most small businesses.For example, India still does not spend a penny Internet facilities everywhere and cost for victimization them is exorbitant. Traditionally, technological innovations in developing nations are significantly higher in determine and, in terms of communication infrastructure, also less reliable. Even when readily available, the local service levels may be infra the standards that the organization requires. Given that optimal communication and efficient communication channels are essential to the success of international business, the infrastructure available needs to e all the way understood and alternatives to account for communication must(prenominal) be in place foregoing to the commencement of business operations in the foreign nation. Problems in infrastructure can lead to difficulty in the channelize of work or meeting hear deadlines and can lead to quality issues. other major difficulty of the transnational operation is to design an organizational form that is confident of being efficient and responsive, and which enables the transfer of knowledge across locations.In addition to the basic morphological issues in designing a global organization, a company must watch to what extent decision making should be held in a few key centers ( centralise) or distributed to a large bit of business units (decentralized). According to me, decisions should be do at both a centralized and decentralized level depending on the companys needs. There needs to be a mix of in ball and formal integrating mechanisms. Differences in culture can present several issues.If not managed properly, these issues can turn into major disadvantages. An atmosphere where there is a respect towards local customs duty needs to be established and naive actions such as having an understanding of local holidays, cultural customs , religious traditions, and language variances can make the organization consecrate a corporate culture that transcends borders. Finally, transnational organizations have the inherent advantages of flexibility, diversity, global market reach, and efficient cost structures, among several others.Even though several disadvantages have been presented, the commodization of bandwidth technology and the globalization trends of economies and political relation are driving companies to meet an ever-expanding global market. As these tendencies continue, fueled by the expanding upon in use and popularity of global communications, the disadvantages will be reduced at a similar pace. While issues such as quality of work and service levels that have traditionally plagued international corporations, the evolution of technologies and the devour gained from transnational operations are also vastly improving these areas and thinning the negative view.