The Effects of Advertising on Children - 33281 Words

Television Advertising to Children A review of contemporary research on the influence of television advertising directed to children Prepared for ACMA by Dr Jeffrey E. Brand May 2007  © Commonwealth of Australia 2007 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be addressed to the Manager, Communications/Media, Australian Communications and Media Authority, PO Box 13112 Law Courts, Melbourne Vic 8010. Published by the Australian Communications and Media Authority Canberra Central Office Purple Building, Benjamin Offices Chan†¦show more content†¦11 This research ............................................................................................................................... 11 Research questions ......................................................................................................................... 11 Key concepts............................................................................................................................... 12 FINDINGS....................................................................................................................................... 14 Child development.......................................................................................................................... 14 Developmental stages of childhood ............................................................................................ 14 Media literacy and influence of advertising................................................................................ 19 Conclusions................................................................................................................................. 20 Advertising repetition..................................................................................................................... 21 Attention, recognition and recall................................................................................................. 21 Australian Communications and MediaShow MoreRelatedEffect Of Advertising On Children Essay1875 Words   |  8 PagesEffect of Advertising on Children Advertising is something that everyone sees, whether that be driving down the road, listening to the radio, or watching television everyone is bound to see some. Children growing up today cannot go a day without checking Facebook, Twitter, or Instagram. These children are always on their phones or watching television so they see these advertisements hundreds of times a month. When watching television, it is impossible not to see an advertisement about sugary orRead MoreThe Effects Of Advertising On Children s Advertising949 Words   |  4 Pagestaken seriously or not. That is not to say, however, that we don’t still get trapped in their webs, it just means that we become a little harder to trap. Although most adults understand the purpose of advertisements, children do not have that luxury. For this very same reason, children are becoming progressively more targeted in company’s ad campaigns, even for ads that should not have anything to do with them. In my own life, for example, I can think of numerous instances where advertisements andRead MoreThe Adverse Effects Of Advertising On Children1428 Words   |  6 PagesThe Adverse Effects of Advertising on Children By: David Tran Advance Placement Psychology Mr. Cuetara 6/4/2015 Abstract Advertisers have been targeting children to market their products to for years now. The purpose of this report is to expose the advertisers and large corporations’ adverse effects on children all for the sake of making an extra buck. The targeting of children by advertisers has left us with a â€Å"obesity epidemic† whichRead MoreNegative Effects Of Advertising On Children1261 Words   |  6 Pagesadvertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is dueRead MoreEffects of Advertising on Children Today1999 Words   |  8 PagesADVERTISEMENT Children and Today s Advertisement MG6500: Marketing Administration June 14, 2009 Abstract Today’s marketing is very different from yesterday marketing. This paper will discuss how marketing has change through the years. Who are the marketers of today really targeting and are there method ethical, what marketers’ responsibility to society are and what parents are doing to feed this frenzy. Children and Today s Advertisement Introduction: Since children are vulnerableRead MoreEffects Of Advertising On Children s Youth922 Words   |  4 Pagestheir iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour of the day. Those parents who attempt to limit theirRead More TV Advertising and its Effect on Children Essay2895 Words   |  12 PagesTV Advertising and its Effect on Children Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements. In 1997, the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion (Horovitz 1997). There is obviously a great deal of interest in this subject, many books have been written, and many studies and reports done on the effects ofRead MoreEffects Of Advertisements On Children s Advertising1128 Words   |  5 Pagesattention. Researchers such as Lombardot (2007) and Manceau and Tissier-Desbordes (2006) agree that the cues that draw attention consist of sexual contents and as a result customers may then be more attentive to the matter. The use of nudity in advertising is not a new concept however; the usage of such controversial contents had increased in the recent years. (Soley and Kurzbard, 1986) According to Reichert et al (2007, p. 63) nudity has grew from â€Å"less than one-third in 1964 to one-half in 2003Read MoreThe Effects Of Advertising On Children s Life991 Words   |  4 PagesAdvertising is seen to really affect families and tries to control every ones lives. Advertising is very harmful because it puts the world in a competition to see who can get the most quality and quantity stuff. This vast majority of marketing in the media is basically a slap in the face saying you aren’t good or pretty enough. There is always some new gadget that can make you popular or pretty, maybe lose weight and everyone is so caught up in fame and glory they listen. People try to out do theirRead MoreThe Frightening Effects of Aggressive Advertising Targeting Children1386 Words   |  5 PagesFrightening Effects o f Aggressive Advertising Targeting Children Modern society in the United States is driven by consumerism, advertising is key. For this reason companies have been increasingly targeting children in an effort to increase sales and loyalty to their brands. Brand loyalty is key to their future sales and greatly increases future revenues. For this reason large corporations have been studying and working with large advertising firms in an effort to capture children attention and

Study Guide to Renaissance Humanism - 2965 Words

Study Guide Renaissance Humanism was a threat to the Church because it D. emphasized a return to the original sources of Christianity (D) Renaissance Humanism was a threat to the Church because it (D) emphasized a return to the original sources of Christianity—the Bible and the writings of the Fathers of the Church. In that light, humanists tended to ignore or denounce the proceedings of Church councils and pontiffs during the middle Ages. While many Renaissance humanists denounced scholasticism, there was no inherent opposition to it, and many retained support of the late Medieval philosophy. Renaissance Humanism did not espouse atheism, nor did it advance an amoral philosophy; it tended to advance a neo-Platonism through the writings of†¦show more content†¦the Papacy feared the remnants of the Conciliar Movement (A) The response of the Catholic Church to the Reformation was delayed because the Papacy feared remnants of the Conciliar Movement, which had been evident at the Cou ncils of Constance, Basel, and Florence. This movement, based in Roman Catholic tradition, asserted that authority within the Church resided in the assembly of bishops; it challenged Petrine Supremacy and the authority of the Papacy. Rome (B) had little interest in coordinating its policy with secular leaders, although the early support of Charles V and Henry VIII was well received. By the 1530s, most intelligent Church leaders did not (C) think that Protestantism would self-destruct or that (D) the situation was not serious. The monetary situation of the Church (E) was not relevant to its taking a position against Protestantism. The Catholic Counter-Reformation included all of the following EXCEPT E. a willingness to negotiate nondoctrinal issues with reformers E) The Counter-Reformation did not include (E) a willingness to negotiate nondoctrinal issues with reformers; indeed, the Catholic Church considered all confrontational issues to be doctrinal. The Council of Trent (B) was convened in three sessions from 1545 to 1563 and reaffirmed traditional Catholic doctrines; new religious orders (D) such as the Jesuits appeared; the Papacy (C) became more assertive through its issuing of the Index of Prohibited Books in 1558–1559.Show MoreRelated The Impact of Education on the Renaissance Essay694 Words   |  3 Pagesgigantic effect that education had on Renaissance society was greatly stimulated by the new development of humanism. Humanism was responsible for the curiosity of many intellects during the Renaissance, which ultimately led to the discoveries and developments that made the Renaissance such a remarkable time. It proposed a different way of thinking, unprecedented by scholars. Without humanism and the educational interest that it brought about, the Renaissance would not be known as the explosion ofRead MoreHumanism As The Foundation For The Italian Renaissance1272 Words   |  6 PagesWhat is Humanism? Why is Humanism often considered the foundation for the Italian Renaissance? Why did Humanism take root in Italy? Why did Humanism drastically change the literature being produced in Italy? These are the key questions to consider when attempting to understand why Humanism a spark to a flame for many in fourteenth century Italy. For Humanism not only brought the Renaissance to Italy, but created a whole new form of documentation, which has persevered throughout time. During theRead MoreSir Thomas More s Utopia And Niccolo Machiavelli s The Prince1454 Words   |  6 Pagesreflect the ideals of the Renaissance. Their reflections of the Renaissance are similar; however, their representations of the Renaissance also have distinct differences. The Renaissance or â€Å"rebirth† was a cultural movement that accompanied the passage of Europe from the Middle Ages to modern times. Niccolo Machiavelli was an Italian civic humanist, historian, diplomat, philosopher, politician, and writer during the Renaissance. He applied the values of the Renaissance to his political treatise,Read MoreRenaissance Humanism : The Renaissance1209 Words   |  5 PagesRenaissance Humanism The renaissance is by its definition a rebirth of the classical methods of the ancients (Dictionary.) Through the study of the text and the artwork that defined this period we are able to see the transition from a dark, apocalyptic world, to a reinvigorated and bright new era which was dominated by titan of artistry such as Donatello. Because Italy was so well situated in a land that was formally the Roman Empire, and its economic links to lands of heavy Greek influence RenaissanceRead MoreThe Renaissance Essay1164 Words   |  5 PagesThe Renaissance which translates roughly as a rebirth and fresh thinking which lasted from the 14th through 17th centuries attempted to reapply the ancient intellectual learning of the Greco-Roman Civilization. The thinkers and artists of this new era differed remarkably from their medieval counterparts. Broadly speaking, Mediaeval period was a period predominantly dominated by Christian outlook. Moreover, All of the Civilizations regarded as ‘H eirs’ of Rome paid significant tribute to their respectiveRead MoreEssay on How Humanism Transformed Individuals Role631 Words   |  3 Pagessociety occurred during the Italian Renaissance during the 14th and 15th centuries with the introduction of Humanism. Humanism gave birth to the concept of individuality a notion which is still alive today. It said that humans mattered and that now mattered, that one should not be part of a whole but rather someone that is unique. Before Humanism people only thought of the after life, of whether they were going to heaven or hell, but with the introduction of Humanism people became more involved in theRead MoreFrancis Bacon Essay example1282 Words   |  6 Pagespolitician entrepreneur and wrote prominent essays on humanism and innovative scientific philosophy. Most notably known as â€Å"the father of the English essay,† (McDougal 455) Bacon’s influential works were vastly impacted by the tenets of the Renaissance perio d. Even Thomas Jefferson, one of the founding fathers of our nation, credited being influenced by Bacon’s essays (McDougal 455). One of the core ideologies determined by his works is humanism which depicts how logic and knowledge derived from ancientRead MoreImpact Of The Italian Renaissance1387 Words   |  6 PagesAfter the decline and disappearance of the Roman Empire, the Italian Renaissance was introduced to the European culture. The Italian Renaissance was the revival of the Greek and Roman cultures in forms of art, education, and literature. The Renaissance originally began in Florence, Italy during the time of 14 A.D and eventually began to expand throughout western and northern Europe in 15 A.D. The rebirthing of these ancient cultures brought much awareness and knowledge to the Italian society andRead MoreRenaissance and Political System1193 Words   |  5 PagesRenaissance and Political Institutions Name: Instructor’s Name: Class: Date: Introduction Renaissance is a French term meaning rebirth or revival. Renaissance period in the history of Europe starts from the beginning of 15th century to the end of 16th century. The Renaissance manifested the transitional phase from the medieval ages to the modern era. It was a time of social and cultural changes in Europe. It is believed to be the beginning of the modern world and hence the new phase of theRead MoreDante And The Road Of Humanism1347 Words   |  6 PagesDante and the Road to Humanism During the Renaissance, the ideology of humanism became extremely popular. After the black plague people presumed that God had abandoned them. As a result, they began to search for their own answers through observation and experimentation; this method was called empiricism. Through this, man began to place himself at the center of the universe instead of God. Individuals began to embrace their own talents and spend less time worrying about the next life and more

Designing lesson tasks and materials Free Essays

TASKS AND MATERIALS DESIGNED Willis ( 1996 ) has proposed a elaborate model for forming lessons which involves the phases of pre-task, undertaking and linguistic communication focal point. In the first phase, the instructor introduces the subject and pupils are involved in a communicative undertaking that will assist them remember words and phrases and brainstorm thoughts that might be utile in executing the chief undertaking. What follows is what Willis calls the ‘task cycle’ in which scholars perform the existent undertaking, in braces or groups. We will write a custom essay sample on Designing lesson tasks and materials or any similar topic only for you Order Now Then, they prepare a study and show their findings to the category. As Manolopoulou-Sergi references, â€Å"after that is their attending directed towards specific characteristics of linguistic communication signifier† ( Manolopoulou-Sergi et al. , 2004:171 ) . In add-on, as Carless observesâ€Å"the post-task stage can besides lend to reminding students†¦that while the undertaking may hold been gratifying, there were serious larning purposes underpinning it†( Carless, 2007:604 ) . The three adapted undertakings follow the aforesaid undertaking construction proposed by Willis. Undertaking 1 ( see Appendix II ) focuses on developing reading, listening, speech production and composing accomplishments utilizing communicative teaching method in a series of undertakings taking to steer pupils in developing the accomplishments necessary to form an original travel path. The subject is derived from the text edition ‘On Screen’ but everything else has been changed. More specifically, the pre-task or ‘warm-up’ activity attempts to trip content scheme, pulling on students’ bing cognition ( see Appendix II ) . The existent undertaking is a saber saw reading undertaking which serves both as an reliable input and it is besides an illustration of the mark undertaking pupils are so asked to make. In finishing the mark undertaking, pupils need to entree Google maps and follow the finish described in the reading text. Therefore, scholars will go more familiar with some tourer sites in Athens, every bit good as let the usage of engineering in a purposeful manner as they may be asked to make in existent life. Furthermore, pupils in groups of 2 or 3 are asked to develop a twenty-four hours path in their country for a friend abroad taking into consideration his/her likes and disfavors ( see Appendix II ) . Giving pupils the chance to seek on a different country will ask ‘coaction and interaction’in order to successfully finish the undertaking ( information spread ) . In add-on, though this undertaking pupils will develop travel related vocabulary. Students are so asked to show their paths in forepart of the category which will actuate them to make well-designed and interesting paths. Finally, in the post-phase, the instructor leads a treatment on the completed undertaking ( the presentation ) which will unite a linguistic communication focal point every bit good as acknowledging of import information from the publi shed article that should hold been included in the students’ presentation. What follows is a repeat of the schemes of a well-designed presentation/speech ( mentioning to a old unit ) and an existent presentation of the published article, therefore, giving scholars the chance to pattern the process and linguistic communication of a presentation one time more. Traveling on to Task 2, as a pre-task pupils are asked to bring forth a text ( see Appendix II ) through quickwriting. The undertaking is contextualized by supplying a intent and audience. Students are so encouraged to compare their quickwritings with another schoolmate and make up one’s mind on a intent for composing. Therefore, pupils are asked to reflect on their Hagiographas and assist them develop schemes required in cognition transforming. In the task-cycle pupils are foremost introduced to a gap-filling activity which may non be an open-ended, procedure oriented activity or may non supply for specific written results, but will prosecute scholars in originative and synergistic ( with the speech production activity at the terminal ) state of affairss bring forthing thoughts for the existent authorship and giving scholars a feeling of success. Then, what follows is a 2nd bill of exchange and a alteration of it where pupils have the opportunity to measure their equals at a non-final phase with the aid of specific rating points. Through this, pupils are encouraged to portion ( verbal studies ) among themselves and assist them understand what goes in the writer’s and reader’s head and what schemes to utilize in order to acquire intending through a text ( metacognitive scheme ) . Furthermore, the following and concluding phase involves linguistic communication consciousness exercisings which are designed with the lone intent to bring forth more thoughts before pupils start composing their concluding bill of exchanges ( see Appendix II ) . Overall, this undertaking and the three phase intervention of composing a text is to let pupils to command, modify and farther develop their merchandise. Geting started can be hard and therefore, in the 3rd undertaking the instructor foremost introduces the subject and encourages scholars to brainstorm thoughts with the usage of wordlists ( see Appendix II ) . Then, in the task-cycle pupils are divided into groups sharing thoughts on a problem-solving activity where they have to come up with a text utilizing specific words and phrases given by the instructor. This collaborative authorship is particularly valuable as it involves other accomplishments as good ( e.g. talking ) . In add-on, this problem-solving activity will advance dialogue of significance andâ€Å"push scholars to prosecute in checking and clear uping as they go along†( Skehan, 2002:291 ) . Once each group has completed the text, they will be encouraged to show it in category and the remainder of the pupils to notice on it, therefore paying attending on signifier by holding the chance to ‘become teachers’ . Finally, in the last phase there is a liste ning activity in which pupils are asked to place specific words from the wordlist and so make full in the spreads of the paragraphs ( see Appendix II ) . The post-task stage is a opportunity to concentrate on linguistic communication and as Carless saysâ€Å"it is important to take the kids see the connexion between the undertaking they have merely done and some linguistic communication work†( Carless, 2007:601 ) . Scaling AND SEQUENCING CRITERIA Rating and sequencing of undertakings is so a major challenge for instructors and task-based course of study interior decorators. Therefore, a figure of theoretical accounts and standards for rating and sequencing undertakings have been developed. Two of the most popular models for the sequencing of undertakings are Skehan’s ( 1996 ) and Robinson’s ( 2001 ) . Although the procedure of rating and sequencing undertakings seems arbitrary and harmonizing to teachers’ judgement, I have chosen Robinson’s model to place ‘task complexity’ and later usage for the scaling of my undertakings. The ground for taking Robinson is as Steenkamp et Al. specifies â€Å"Robinson conducted research to find the function of undertaking sequencing in learners’ production† ( Steenkamp et al. , 2011:13 ) and I am covering with a productive country, that of authorship. Robinson distinguishes three factors that influence the complexness of a undertaking viz. â€Å"cognitively defined undertaking complexness, scholars perceptual experience of undertaking trouble and the synergistic conditions under which undertakings are performed† ( Robinson, 2001b:27 ) . Task trouble and undertaking conditions are factors that might act upon methodological analysis and the determinations instructors will be asked to do for successful undertaking completion, but as they deal largely with learners’ affectional sensitivity and ability factors they can non be manipulated beforehand. In contrast, as Robinson states â€Å"undertaking complexness is the exclusive footing of pedagogic undertaking sequence† ( Robinson, 2007 in Steenkamp et al. , 2011:18 ) , and it has to make with the undertaking itself. Therefore, it can be manipulated and predicted in progress. Furthermore, Robinson claims that â€Å"the greater the cognitive demands of a undertaking , the more they engage cognitive resources ( attending and memory ) an so are likely to concentrate attending on input and end product which will hold public presentation effects† ( Manolopoulou-Sergi et al. , 2004:176-177 ) . Along these lines, I focused on the factors that influence cognitive complexness such as  ± individual undertaking,  ± prior cognition,  ± planning clip,  ± there and now,  ± concluding and more ( see Appendix III ) . In peculiar, the undertakings presented in the old subdivision are sequenced this manner chiefly because I want scholars to set about activities which become progressively demanding, i.e. traveling from comprehension-based activities ( saber saw reading/ Task 1/ see Appendix II ) to controlled production activities and exercisings ( pros and cons of nomadic phones/ Task 2/ see Appendix II ) and eventually to activities affecting reliable communicating and interaction ( carnival/ Task 3/ see Appendix II ) . Additionally, undertakings with closed results ( Task 1 ) should be presented before more open-ended undertakings ( Task 3 ) as they will be easier to carry through and participants can direct their effects more purposefully as there is merely one correct re ply ( see Appendix IV B ) . Furthermore, undertakings affecting duologues should continue those affecting soliloquies every bit good as describing speeches/ presentations that might be extremely complex for scholars and need truth and eloquence to be accomplished. All three undertakings include consciousness-raising activities ( listening or reading transcripts of comparing, see Appendix II ) so as to â€Å"diminish the cognitive burden of the chief undertaking which comes afterwards. Therefore, scholars can be induced to remember conventional cognition they already have which is relevant to the undertaking they will make† ( Manolopoulou-Sergi et al. , 2004:180 ) . Similarly, the undertakings require mention largely to events go oning now as the attending is drawn on learners’ eloquence although much more cognitively demanding mention to events go oning elsewhere in clip and infinite could be added.â€Å"There is flexibleness in timing and grouping, with alternate functions being assigned to pupils at different times, and groups being rearranged in different ways, to supply more chances for students to ordain different roles† ,( Carless, 2002:394 ) . Another factor taken into history in sequencing undertakings is one manner or two manner constellation of information. â€Å"In a one-way constellation, all of the information related to the undertaking is given to one scholar who must pass on it to the other. In a bipartisan constellation the information is related to the undertaking is distributed among all of the scholars who must portion and incorporate it. In this respect, one manner undertakings promote less dialogue of intendi ng than two-way undertakings which affects the complexness of the tasks†( Ahmadi, 2014:338 ) , and hence should continue bipartisan undertakings. Finally, clip force per unit area put on pupils ( which will overload students’ attending ) and the support they have from their instructor or other scholars ( more support will perchance ease the undertaking ) are taken into history. Gradually increasing the complexness of undertakings is of import as it â€Å"may motivate scholars to look for more and more aid in the input, go toing to facilitative signifiers made salient by teacher intercession† ( Manolopoulou-Sergi et al. , 2004:178 ) . However, what is more of import for me is to increase the complexness of pedagogic demands in order to bit by bit come close the complexness of the existent universe. How to cite Designing lesson tasks and materials, Essay examples

McDonald Failure - Business Problem In India - Get Free Sample

Question: Why or in which circumstances did western well-known business fail in India? Answer: Introduction: McDonalds is one of the greatest restaurants famous for serving fast food and hamburger. In around 119 countries around 68 million customers are served on a daily basis. There are a total of 35,000 branches of McDonalds. It is well known for its excellent food. The headquarters of McDonalds is situated in The United States. The restaurant was first started as a barbecue restaurant in the year of 1940. The company was opened by Maurice and Richard McDonald. The mission of the restaurant is to become friendlier to the customers and be one of the favorite places of the customers. Soon they started to sell hamburger which became a super hit item among the customers. In 1955, Ray Kroc started to own the company as a franchisee. Soon he purchased McDonalds restaurant from the original owners and started to popularize the restaurant and made it a world famous one. Does The Intricacy of The Topic Intimidate You? Tame Your Fear with Unmatched Assignment Help Services from Professional Writers. There are many franchisees of McDonalds spread across the country. The worlds 2nd biggest private employer is McDonalds. Apart from serving world famous hamburgers, it is famous for its mouthwatering sandwiches, different kinds of breakfast items, chicken wraps, aerated drinks and different types of fries and desserts. In response to the customers desire, the menu also includes salads, fish etc. Soon McDonalds set its foot in India and started to operate and sell its products through different outlets in India. In 1995, with the help of two partners, McDonalds started to be operative in India (Vasudevan, 2007). But McDonalds could not prosper or live up to its expectations and hold on to its popularity as it had gained in western countries. Under which circumstances or conditions did the company fail in India? Failure to understand Indian Values: Undoubtedly, the launch of McDonalds was a big news in India but due to some circumstances and conditions it failed to prosper. It had high hopes of gaining success, but it failed to live up to it. First and foremost, the Management did not understand the true meaning of localize or localization The Management of the corporation had a western approach which they tried to follow in India. The two countries India and The United States are different from each other in every respect like economic, social, and others. People of the countries are different and so are their cultures, values, morals, beliefs. So understanding the needs and wants of the local people was the most important factor to achieve its aims. However McDonalds failed to understand the mentality and the way of thinking of the common men. Hindus are forbidden from eating beef but McDonalds items used beef and the Management believed that the beliefs of the common men will be changed over a span of time. However, the attitudes and beliefs of the people never changed and McDonalds had to face a lot of criticism which reduced its popularity. So it failed to adapt the culture and tradition of the local people of India. They introduced the Maharaja Mac to change the tasting habits of the people and it took years to realize the craze for vegetarian food of Indian citizen. In protest to curb the use of beef by Management, the Bharatiya Janata Party (BJP) protested against it. Few outlets of McDonalds situated in the Thane area of Mumbai were shattered by local people. Challenges faced by the Management: It wasnt at all easy for the Management to understand the beliefs of Indian citizens. To execute the task of slaughtering of cows and using meat created a big issue in the market. Slaughtering of cows is considered to be an unholy act and is never supported by the Hindus. It was truly difficult for the Management to carry out such tasks in India. According to the Hindu religion, the cows are considered as sacred as mothers. The Hindus worships cows and slaughtering of thousand of cows by the management of McDonalds created a rage among them and they started to protest. One of such biggest issues faced by the team was during the launch of any new product. During any launch, McDonalds could not predict or understand the demand of its food items because they already had a bad reputation in the public. Indian citizens were also not sure about which ingredients were being used to prepare the food items as they are strictly opposed to eating beef products. Also they were confused about the kind of oil that was being used to make the product. They had a belief that McDonalds used beef fat to fry the products instead of using vegetable oil. So launching a product and getting a huge response was really a tough thing to achieve considering the attitudes and believes of the Indians. Since they were unsure of the products or the ingredients, they stopped eating or dinning out at this food joint. The Management started to face constant challenges due to such problems. Diverse Country: Another reason of failing in India, companies like McDonalds was very overconfident of themselves and they believed that they understand India very well. India is a diverse country with different people from different cultural background. So it is really not an easy task to understand a country and its diversities. McDonalds failed to understand the country and the values of the people of India. Indian thinking is different from Westerners: Also most of the population can speak English but the thinking of Indians is never the same as the westerners. Although being a democratic country but the country is still run by the leaders. Indias thoughts about leadership and hierarchy are very different as still a leader controls the whole management. The leaders are considered to be the heads of the company and they are well known for their personality. Difference in the way of working and operating can also be considered as one of reasons for failure. Rules and Regulations: It is certainly difficult for a person who hails from western countries to come and operate its business successfully in India. The rules and regulations which are followed in the western countries are not the same which are followed in India. The westerners have a habit of following the legal system and thus the rules and regulations related to it. But the Indians do not generally work as the way the westerners do as Indians have a common hatred towards rules and they very well know how to adapt to short cut processes to become successful. (Vasudevan, 2007). The solution to these challenges is McDonalds should try to sell different kinds of vegetarian items instead of selling beef and pork products. As most of the Indians are vegetarian, they would certainly enjoy their meal and also it wont hurt the sentiments and the emotions of the common men (Miller, 2012). Questionnaire used in the Survey: The following data is a survey made on different sections of people in order to understand consumer preferences, and impact of sales. Q1. What kind of food are you fond of? Homemade food McDonalds KFC Q2. What kind of food do you prefer? Non-vegetarian Vegetarian Prefer to eat both of them Q3. If McDonalds stops selling beef, will you visit the outlet? Wont stop visiting the outlet Will stop visiting the outlet Wont visit even if it sells foods made of beef and pork Q 4. What will your reaction be if McDonalds introduces few vegetarian items in its lunch? Will enjoy meal more Vegetarian food will be more famous than non vegetarian food Whatever food is sold, whether vegetarian or non-vegetarian food, wont visit the restaurant Q5. Did McDonalds reduce its popularity by selling beef and pork products? Yes, beef products reduced its popularity Beef products are of good taste Doesnt matter whether it is vegetarian or non vegetarian food Q6. How would the restaurant react against the protests made by the Hindus? They will counter protest and try to seek a solution They will stop selling non vegetarian products They will leave India and go back to the western countries. Q7. What will happen if McDonalds shuts down all its outlet? People will miss the mouthwatering sandwiches, and hamburgers It wont matter much if McDonalds goes away from India People will try other food joints which serve same food like McDonalds. Objective of the Reasearch: Every research has an objective and this research is no exception to that. The first and foremost objective of the research is to understand the impact of food of McDonalds in the life of the Indians. McDonalds is famous for serving hamburgers, sandwiches and different types of breakfast dishes and desserts. But people are of the opinion that McDonalds sell items which are made of beef and pork. So the research aims at after being severely criticized by Indian citizens for serving beef products, they will still continue to do their business in India or flee away. Also the research tries to find out the reasons and circumstances of McDonalds failure in India. As mentioned, the research points out the specific reasons of McDonald being criticized by public. Being a western organization, McDonalds could not match or adapt to the beliefs and attitudes of Indian citizens. Hence it started selling beef and pork products which outraged the BJP and the Hindus. They protested against the company and urged them to stop selling the products. Also through research methodology, the researcher tries to find out what percentage of the population would still prefer to eat at McDonalds. For such people it really does not matter whether the outlet serves vegetarian or non vegetarian food. These people are die heart fans of McDonalds and no matter what the situation is they will continue to support the eatery. Next, also the researcher tries to observe the ways McDonald could get back their initial position and reputation. By following some techniques, McDonald can bring back the faith in the minds of the common people about the quality of their food (Maub orgne, 1987). Methodology of the Research: The objective of the research can be fulfilled by choosing the right methodology of the research. In this research, the survey methodology has been used. In order to understand how many people are in favor and against McDonalds, face to face interviews are also conducted. To understand customer preference, one of the important methods of research has been chosen. This survey research is used to understand the beliefs, thoughts, behavior and opinion of people. The survey method consists of a group of questions which is given to a particular section of people. The result of the test is collected to analyze the general behavior of the common men. Here, in this research, a questionnaire is given and asked a section of people to respond to the questions. Based on the responses of the questions, the likes and dislikes of common men can be understood. Survey method is the best method while assessing the likes and dislikes of people about any organization. The survey research gave numeric da ta which helped in getting the outcome. Size of the Sample: In the Survey method, mostly young people were asked to participate. Young people particularly in the age group of 20 to 50 were selected to respond to the questions. There has been a reason behind choosing youngsters as they mostly visit eateries like McDonalds to eat out. Around 30 people were requested to participate in the survey research. They were given the set of questions and their responses were collected in order to come to a decision. Location of the Research: The selection of the location is also an important factor in conducting a research. Hence one of the busiest streets need to selected to conduct the research. In the Melbourne City, Fawkners and Flinders street was chosen for the research. Here, different people from different cultures live. Many Indians are also found to live in this part of the city. Challenges faced during the research: Although the research seemed to be carried out smoothly, but there had been many challenges faced while conducting the research. The research was difficult to carry out as it proved to be time consuming. Many people did not cooperate while the survey method of research was being carried out. They did not want to share their views and this was one of the implications. Sometimes some people were over friendly and they spent a lot of time which resulted in wastage of time (DeBres, 2005). Findings from the research: As mentioned, a section of people were selected to give responses to some predetermined questions. Out of them, a percentage of 65 supported McDonalds and gave positive responses. According to them, McDonald was one of the biggest food joints and they really did not care about vegetarian or non vegetarian food that the outlet served. The rest of the people were against McDonalds and felt it should leave India as it hurt the general sentiments of Indian people by selling beef and pork products. They ate vegetarian food and they were the worshippers of cow and selling beef and pork products was not at all supported by them. A graphical representation has been used here to show the numeric values of the research: Conclusion: In conclusion, it can be said that McDonalds is no doubt a world renowned organization. They serve excellent and high quality food. However after coming to India, they could not be as successful as per expectation. They were believed to serve beef and pork products which proved to be very detrimental for them. As Hindus worship cows and consider them very sacred, so they were extremely angry and showered their anger with the help of several protests. Hence McDonald came out with other options like selling vegetarian food and thus got back its popularity. References: McDonald, J. (1992). Reasons for failure.The TQM Magazine,4(4). DeBres, K. (2005). Burgers for Britain: a cultural geography of McDonald's UK.Journal of Cultural Geography,22(2), 115-139. McDONALD, J. J. (2007). Confronting Jim Crow in the Lone Starcapital: the contrasting strategies of African-American and ethnic-Mexican political leaders in Austin, Texas, 19101930.Continuity and Change,22(01), 143-169. Chan Kim, W., Mauborgne, R. A. (1987). Cross-cultural strategies.Journal of Business Strategy,7(4), 28-35. Miller, J. (2012).A Whole New Ballgame: Analyzing and Understanding India's Emerging Middle Class Market(Doctoral dissertation). Hargreaves, J., McDonald, I. (2000). Cultural studies and the sociology of sport.Handbook of sports studies, 48-60. Holmes, R. M., Holmes, S. T. (Eds.). (1998).Contemporary perspectives on serial murder. Sage Publications. Tinker, G. E. (2004).Spirit and resistance: Political theology and American Indian liberation. Fortress Press. Wearing, S., McDonald, M. (2002). The development of community-based tourism: Re-thinking the relationship between tour operators and development agents as intermediaries in rural and isolated area communities.Journal of Sustainable Tourism,10(3), 191-206. Vasudevan, A. (2007).Bridging the Cultural Chasm: Winning Strategies for Global Businesses in India(Doctoral dissertation, University of Cincinnati). Warren, D. (1974). Cultural Studies in Indian Education.BIA Education Research Bulletin,2(1), 2-18. Gagne, L. (2011). Catholic Social Teaching in Global Perspective. Edited by Daniel McDonald, SJ Maryknoll.Journal for Peace and Justice Studies,21(2), 116-119.

Turing Test from Computer Science

The importance of the Turing Test First of all, there is a need to point out that the Turing Test was created to determine artificial intelligence of the machine. In other words, the original aim of test creation was to understand whether the machine can think or no. Oppy Graham and Dowe David (2011) are of the opinion that, â€Å"The phrase The Turing Test is sometimes used more generally to refer to some kinds of behavioural tests for the presence of mind, or thought, or intelligence in putatively minded entities† (para. 2).Advertising We will write a custom research paper sample on Turing Test from Computer Science specifically for you for only $16.05 $11/page Learn More While investigating artificial intelligence, one is to determine the basic aims of the test. So, the primary goals are to understand the nature of the process of thinking, and the ways intelligent entities are built. While analyzing human intelligence in relation to the Turing Test, one is to determine the functions, the degree they are fulfilled, and the ways these functions are carried out. Machine learning, automated reasoning, knowledge representation, and natural language processing are the required capabilities to succeed in passing the test. Objective idea of intelligence is considered to be the most important advantage of the test. Tyler Cowen and Michelle Dawson (2009) state that, â€Å"To pass the test, the machine has to be intelligent but it also should be responsive in a manner which cannot be distinguished from a human being† (p. 1). While speaking about thinking humanly, one is to keep in mind the so-called cognitive science approach. In other words, this approach should reflect the way the human mind works and the process computer systems should reflect such work. So, computer is to mimic human intellect. Thinking rationally is another approach, which is to be discussed. This includes logic and main obstacles. The last category mean s â€Å"informal knowledge translating into logical notation† (â€Å"Artificial Intelligence†, n.d., p. 20). Stuart M. Shieber (2006) is of the opinion that, â€Å"the Turing Test is founded on the idea that ability to produce sensible verbal behavior is an indication of intelligence† (p. 1). The ways to improve the test While speaking about the ways the Turing Test can be improved, one is to remember that logic programming, machine learning, and cognitive compatibility are the basic positions the Turing Test is based on. In my opinion, the most important improvement, which can be made, is to adapt the artificial intellect to human beings’ process of thinking. So, in other words, the machine is to contact with the persons and to mimic their behavior. Gilles Deleuze and Felix Guattari (2000) are sure that, â€Å"With current advances in computer graphics, virtual reality, biomechanics and many other fields, it is possible to create an Enhanced or Virtual Turing test† (para 6.1).Advertising Looking for research paper on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Generally, I suppose that the improvements depend upon the development of new technologies. Unfortunately, â€Å"knowledge-based systems, though they have achieved marketable engineering successes, still have many limitations in the quality and generality of their reasoning† (â€Å"Al: Early History and Applications†, n.d., para. 80). The tasks the Turing Test consists of can be also improved. For instance, taking into account Mundane tasks (perception, natural language, common sense reasoning, and robot control); one can state that there are the constituents of the tasks, which could be improved. Thus, natural language is based on understanding, generation, and translation; so, these constituents may include some new improved features, in order artificial intelligence could be developed in a proper way. Formal tasks (games, mathematics) and expert tasks (engineering, scientific analysis, medical diagnosis, and financial analysis) must be also improved. However, it is necessary to remember that all the improvements depend upon new technologies development. References Al: Early History and Applications. The Turing Test. Web. Artificial Intelligence. CS 4633/6633 Artificial Intelligence. Web. Cowen, T. Dawson, M. (2009). What Does the Turing Test Really Mean? And How  Many Human Beings (Including Turing) Could Pass? Web. Deleuze, G. Guattari, F. (2000). Everything is a Machine. Web.Advertising We will write a custom research paper sample on Turing Test from Computer Science specifically for you for only $16.05 $11/page Learn More Oppy, G. Dowe, D. (2011). The Turing Test. Web. Shieber, S. (2009). Does the Turing Test Demonstrate Intelligence or Not? Web. This research paper on Turing Test from Computer Science was written and submitted by user Maximilian P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Conformity in To Kill a Mockingbird Essays

Conformity in To Kill a Mockingbird Essays Conformity in To Kill a Mockingbird Paper Conformity in To Kill a Mockingbird Paper Essay Topic: To Kill a Mockingbird If everyone was the same, the world would never change. This statement is supported in Harper Lee’s novel â€Å"To Kill A Mockingbird. In the novel, conformity is a mandatory social convention. When one doesn’t follow rules and regulations, others may see them as an outcast.In the novel Lee also explores the idea of how someones home life strongly affects them.Lee does this while demonstrating what it was like to live during the great depression, a time where racism was predominant.The protagonist of the story Scout Finch and her brother Jem are exposed to this racism and ignorance which is shown in the traditional behavior of the townspeople.But in the end, differences allow for positive growth and change within the community. By not conforming to gender roles it provides positive change and growth within the community.In the novel the main character Scout Finch is growing up along side her brother.She tends to be more of a tomboy who enjoys the same activities as her brother, Jem. During this time period girls were to wear dresses, â€Å"‘What are you doing in those overalls? You should be in a dress and camisole young lady!’† (Lee 135). Scout resists the norm and wears overalls for comfort. She is able to play and run better in pants rather than a dress that everyone wants her to wear. Scout does not care for being a lady, she does not want to be restricted to specific activities that she has no interest in because of her gender. She would much rather play alongside her brother. Later in the novel, her Aunt Alexandra moves in to help with the kids. â€Å"‘ We decided it would be best for you to have some feminine influences it won’t be many years Jean Louise before you become interested in boys and clothes’†(Lee 170).However Scout sees their housekeeper, Calpurnia, as the only female role model she needs in her life.Calpurnia has always let Scout express herself, and wear whatever she pleases.Scout parti

Assignment Example | Topics and Well Written Essays - 250 words - 407

Assignment Example Elisa Allen is the girl upon which the story unveils upon. She is an awesome gardener and the wife to the rancher. However, we learn that she doesn’t enjoy her day-to-day life as a gardener. This is exemplified when tinker approached her. This made her life to significantly change. The change may be forever. The author has used her to play a role in showing difference between the modern woman and the repressed woman. The other character is one that we can actually have little sorry for. Henry Allen is the husband to Elisa. He is a well-meaning rancher who is down righted and bewildered by her wife Elisa. The ‘intrigue’ is our third character who is referred by many as the tinker. Throughout the story, we do not actually know the real name of this character. The story is developed in the third person point of view. In the fourth paragraph, the camera obsessively zooms on Elisa. We are veered into a different place where we assume that we are now dealing with the narrator whoa at time establishes in Elisa’s minds. The point of view helps us to get the tone. Tone can be described as snob and callous. The story starts with us been introduced to protagonist, Elisa. She is depicted as the beauty that survives in the blooms. The conflict is as well entailed in the story, and complication. Elisa speaks to the stranger and gives him chrysanthemums. The story relies on the theme of love and betrayal. The women role in the gardens as well as the responsibilities they are

Cultural Exploration Term Paper Example | Topics and Well Written Essays - 2250 words

Cultural Exploration - Term Paper Example These cultural patterns, which include beliefs, values, norms and social practices, do affect the quality of communication that takes place as the people from these different cultures interact. The result is either an enhanced quality of communication or a total breakdown in communication. To avoid this breakdown in communication, and to enhance the quality of communication between the different parties, it is very important for the two people who are communicating to be aware of the various attributes of the other culture. This way, mistakes that can be avoided and that can cause a breakdown in communication are identified. The cultural patterns of the two cultures might either lead to a competent intercultural communication or problems as far as the communication is concerned. This paper is going to examine the cultural patterns of two cultures and how the interplay between these patterns affects the intercultural communication of people from these cultures. The first culture is that of the writer, Southeastern Georgia Caucasian, and that of Chinese. Throughout this paper, the writer will be guided by one major objective. This will be the exploration of the various potential effects of the cultural patterns of Southeastern Georgia Caucasian and Chinese on intercultural communication between the two. To achieve the major objective, the writer will be guided by several specific objectives. It is through the address of these specific objectives that the writer will have effectively dealt with the major one. These specific ones are as follows: 1. An analysis of cultural value orientations of southeastern Georgia Caucasian and Chinese using the globe taxonomy approach 2. An analysis of verbal communication norms of the two cultures 3. An analysis of non-verbal communication norms of the two cultures 4. An analysis of relational communication norms of the two cultures The writer will not merely describe the cultural patterns of the two cultures picked. Rather, this will be a comprehensive analysis of the effects that the interplay between this set of pattern has on intercultural communication. Does it make it more productive or does it make it less productive and problematic 1: Cultural Value Orientations of Georgian and Chinese Cultures This analysis will be conducted using the GLOBE cultural taxonomy approach. This approach identifies nine dimensions of culture that are regarded important or ideal in a particular culture. These nine dimensions are a description of what people actually do, or what Millet (1) refers to as cultural practices. They also identify cultural values or what is regarded as ideal practice or conduct in the society under examination (Millet: 1). Power Distance Dimension Power distance dimension describes the degrees to which members of the society that are less powerful both "expect and accept that power is distributed unequally" (Leadlay & Jomy: 38). It is a fact that in any one society, there are differences in the distribution of power, resulting in powerful individuals and less powerful ones. But the differences between the societies occur because, to some, as much as the power

Summarize Sidgwick's Hedonism and the Ultimate Good Essay

Summarize Sidgwick's Hedonism and the Ultimate Good - Essay Example The hedonistic argument against assumption of the objectives as the ultimate good. The argument is divided into two parts. The first one is immediate intuition of reflective and the second one is the comprehensive comparison ordinary judgment of mankind. There is emphasis on the second point in that pleasure is derived from the ideal goods. The ultimate end of these may be pain or pleasure. A strong argument has been proposed that pleasure as a feeling is intuition which cannot be conceived as rational action. It is the amount of pleasure derived from the object that is the standard for deciding between alternative of actions. Happiness is the aggregate of the possible engagement in the future. What is surprising about this is that pleasant feeling cannot be quantified. The feelings cannot be added neither is removed and therefore it appears challenging. The two views are given to so that the reader can take the position for or against the hedonism as the ultimate

Role of Glucagon Analogues in Cardiovascular disease

Role of Glucagon Analogues in Cardiovascular disease The Potential Role of Glucagon – Like Peptide – 1 (GLP-1) Analogues in Cardiovascular disease Introduction People who have a diagnosis of diabetes have a triple chance of developing cardiovascular disease (CVD) and unfortunately poorer clinical outcomes following myocardial infarction, angioplasty and bypass surgeries (Hausenloy and Yellon 2008). It is estimated that CVD is responsible for 65% of deaths in people with type 2 diabetes (Burge 2012). Management of diabetes includes identifying, preventing and managing CVD risk factors such as dyslipidaemia and hypertension (NICE 2014). Other risk factors for CVD include poor or inadequate consumption of fruits and vegetables, smoking, central obesity, psychosocial factors, altered lipids, inactivity and unsafe alcohol consumption (World Heart Federation 2014; Yusuf et al 2004). GLP-1 analogues indicated to treat diabetes have been shown to have cardiovascular benefits (Hausenloy and Yellon 2008). GLP – 1 GLP – 1 is an incretin naturally occurring in the body and is secreted due to the presence of food in the ileum, increasing endogenous insulin, inhibiting glucagon, thereby reducing post – prandial hyperglycaemia and is also responsible for controlling appetite and satiety (Hausenloy and Yellon 2008; Sheikh 2013). GLP -1 does not cause hypoglycaemia because its actions are inhibited when blood glucose is ≠¤ fasting levels (Hausenloy and Yellon 2008). GLP- 1 receptors are extensively distributed throughout the body: in the brain, lungs, intestines, stomach, pancreas, and heart. GLP-1 itself has a half – life of 1 – 2 minutes after secretion (Burge 2012; Zhao 2013). The presence of the receptors in the heart has been the focus of new research. Cardiovascular effects In animal studies GLP – 1 was seen to cause vasodilation (Brown 2012). An increase in heart rate and blood pressure were both observed in rats that were either conscious or sedated, but there is some controversy with the mechanism (Zhao 2013). When GLP-1 has been infused dogs with dilated cardiomyopathy showed improved cardiac performance after GLP – 1 infusion (Zhao 2013). Left ventricular systolic and diastolic functions were improved after GLP – 1 infusion in decompensated heart failure (Zhao 2013). Ban et al (2008) work on mouse heart as cited in Brown (2012) has shown that there are GLP – 1 receptors in the endothelium and cardiac myocytes. When GLP – 1 was administered during reperfusion studies cardiac damage was less likely (Brown 2012). Apart from the animal studies, there have been some phase 2 trials in humans with CVD (Zhao 2013). The first investigators to prove that infusing GLP – 1 for 3 days improved â€Å"global and regional left ventricular wall motion scores† in patients with dysfunction of the left ventricle after myocardial infraction was Shannon’s group (Zhao 2013). They also concluded that there was reduced hospital stay and mortality as an in – patient. Several weeks post discharge these effects remained. An experimental study of 14 people with coronary artery disease who were treated with GLP – 1 at a rate of 1.2pmol/kg/min resulted in improvement of left ventricular function (Zhao 2013). This was corroborated by another study of 172 patients who were treated with exenatide at a rate of 0.12 µg/min for 6 hours post elevation of ST – segment MI. A retrospective study of 420,493 people found that individuals who received treatment with exenatide were less likely to experience cardiovascular event, hospitalization due to CVD or all cause hospitalization when compared to non – exenatide treated people even though they were more likely to be obese, have prior CVD, high cholesterol and other co – morbidities at baseline (Best et al 2011; Brown 2012). The use of exenatide in patients with type 2 diabetes did not show an increase in cardiovascular disease and similarly liraglutide was not associated with any major adverse cardiac event in an analysis of phase 2 and 3 trials (Sheikh 2013). Hypertension Animal studies utilizing GLP – 1 have concluded a decrease in hypertension development in Dahl salt – sensitive rats (Zhao 2013). This decrease in blood pressure was also observed in human trials with the GLP – 1 agonists exenatide and liraglutide. A meta – analysis of 16 randomized controlled trials of 5860 people of which 3443 were randomized to a GLP – 1 agonist concluded that exenatide and liraglutide caused a fall in systolic and diastolic blood pressure by 1 – 5 mmHg when compared to other hypoglycaemic medication and placebo in patients with type 2 diabetes (T2DM) (Wang et al 2013). The LEAD trial concluded that liraglutide caused a reduction of systolic blood pressure ranging 3.6 – 6.7mmHg within 2 weeks of starting therapy (Burge 2012). This effect was seen for the full 26 weeks of the trial. The DURATION trial also reported reduction in systolic blood pressure (Burge 2012). Data from 6 trial concluded that subjects with T2DM who were treated for 6 months with exenatide saw a significant reduction in systolic blood pressure (Zhao 2013). There is also promising data from phase 3 trials of liraglutide which concluded that there may be reduction in systolic blood pressure when liraglutide is used with other agents such as metformin (Zhao 2013). Exenatide use reportedly cause a fall in systolic blood pressure in obese patients with T2DM who were also treated with insulin (Sheikh 2013). This decrease in systolic blood pressure was confirmed by an analysis of 2171 patients (Sheikh 2013). Liraglutide was also reported to cause a reduction in systolic blood pressure in Asian patients (Sheikh 2013). Conclusion The data from the use of GLP-1 in both animal and human studies show consistent reduction in systolic blood pressure a known risk factor for both cardiac disease and cerebrovascular accident (CVA). There have also been promising signs that there may be a GLP – 1 cardio protective effect post cardiac damage and improvement in left ventricular function. It is not clear whether the doses used to treat diabetes will provide the same level of reduction in systolic blood pressure and cardiovascular protection in the longer term. More clinical studies are required focusing the benefits of GLP-1 analogues on the cardiovascular system as the data will not only provide benefits to patients with T2DM but also patients who are at risk or suffer a CVD. References Best, J. H., Byron J. Hoogwerf, B. J. and Hussein, M. A. (2011) ‘Risk of Cardiovascular Disease Events in Patients With Type 2 Diabetes Prescribed the Glucagon-Like Peptide 1 (GLP-1) Receptor Agonist Exenatide Twice Daily or Other Glucose-Lowering Therapies’, Diabetes Care, 34(1), pp. 90 – 95. American Diabetes Association. [Online]. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3005487/?report=reader (Accessed: 22 September 2014). Brown, N. (2012) ‘Cardiovascular Effects of Anti-Diabetic Agents: Focus on Blood Pressure Effects of Incretin-Based Therapies’, Journal of American Society of Hypertension, 6(3), pp. 163 – 168. [Online]. Available at: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3422131/ (Accessed: 22 September 2014). Burge, T. (2012) The Effects of GLP-1 on Cardiovascular Health. Available at: http://www.diabetesincontrol.com/articles/54-feature/13201-the-effects-of-glp-1-on-cardiovascular-health (Accessed: 11 September 2014). Hausenloy, D. J. and Yellon, D. M. (2008) ‘GLP-1 Therapy: Beyond Glucose Control’, Circulation: Heartfailure, 1, pp. 147 – 149. [Online]. Available at: http://circheartfailure.ahajournals.org/content/1/3/147.full (Accessed: 11 September 2014). NICE (2014) Managing type 2 diabetes. Available at: http://pathways.nice.org.uk/pathways/diabetes#path=view%3A/pathways/diabetes/managing-type-2-diabetes.xmlcontent=view-index (Accessed: 17 September 2014). Sheikh, A. (2013) ‘Direct cardiovascular effects of glucagon like peptide-1’, Diabetology Metabolic Syndrome, pp. 5 – 47. [Online]. Available at: http://www.dmsjournal.com/content/5/1/47 (Accessed: 11 September 2014). Wang, B., Zhong, J., Lin, H., Zhao, Z., Yan, Z., He, H., Ni, Y., Liu, D. and Zhu, Z. (2013) ‘Blood pressure-lowering effects of GLP-1 receptor agonists exenatide and liraglutide: a meta-analysis of clinical trials’, Diabetes, Obesity Metabolism, 15(8), pp. 737 – 749. [Online]. Available at: http://www.ncbi.nlm.nih.gov/pubmed/23433305 (Accessed: 23 September 2014). World Heart Federation (2014) Cardiovascular disease risk factors. Available at: http://www.world-heart-federation.org/cardiovascular-health/cardiovascular-disease-risk-factors/ (Accessed: 17 September 2014). Yusuf, S., Hawken, S., Ounpuu, S., Dans T, Avezum, A., Lanas, F., McQueen, M., Budaj, A., Pais, P., Varigos, J., Lisheng, L. and INTERHEART Study Investigators (2004) ‘Effect of potentially modifiable risk factors associated with myocardial infarction in 52 countries (the INTERHEART study): case-control study’, Lancet, 364(9438), pp. 937-52. [Online]. Available at: http://www.ncbi.nlm.nih.gov/pubmed/15364185 (Accessed: 17 September 2014). Zhao, T. (2013) ‘Glucagon-like peptide-1 (GLP-1) and protective effects in cardiovascular disease: a new therapeutic approach for myocardial protection’, Cardiovascular Diabetology, pp. 12 – 90. [Online]. Available at: http://www.cardiab.com/content/12/1/90 (Accessed: 11 September 2014).

Essay --

As modern medical research begins to discover the deep-rooted genetic and environmental origins of many chronic diseases and illnesses, researchers have began to realize the complexity of illnesses that plague mankind. One prevalent disease among humans is Asthma, a chronic lung disease that irritates and tightens the airways, resulting in reocurring periods of coughing, chest tightness, shortness of breath, and wheezing. Asthma’s phenotypic range does not follow the relative simplicity of Mendelian genetics, but is rather rooted in multiple genes, such as Interleukin-13 (IL-13), and specific environmental exposures such as air pollution. The IL-13 gene is one of several hundred candidate genes which are segments of DNA believed to contain nucleotide sequences affecting the asthma phenotype. The IL-13 gene is mostly expressed in T Helper cell 2 (TH2) as Interleukin-13 cytokines, operating through IL-13R (a heterodimer of IL-4RÃŽ ± and IL-13RÃŽ ±1) (4, 11, 6). These cytokines relay messages to other immune cells, warranting a coordinated immune response (6). However, the operation of Interleukin-13 is largely dependent on the presence and expression of Interleukin-4 (IL-4), another cytokine (11). Not only is a dimer of IL-4, IL-4Ra, critical to the reception of IL-13 cytokines, but IL-14 is crucial in the advancement of T cells in Th2 cells, the main producer of IL-13 cytokines (11). This epistatic dependency of IL-13 on the expression of IL-4 and other genes is another contributor to the complexity of asthma. In addition to various genes affecting the phenotype of asthma, multiple environmental factors like indoor and outdoor air pollution, tobacco smoke, and allergies to pets, molds, common pests (e.g. cockroaches) change gene expr... ...on and a related treatment option (10). The severity of an indivual’s asthma is based on many factors, including the prescence and epistatic interactions of the asthma susceptibility genes; even if the genes are present, if the complementary miRNA strand is actively synthesized, the genes won’t cause asthma. Genetic and miRNA expression can then be altered by environmental exposures through methylation and acetylation. The genetic and environmental contributions discussed here to the expression of asthma are a small fraction of the known factors. Due to the complicated intertwined relationship of the abundant factors contributing toward asthmatic phenotypes that have been discovered in approximately the last twenty years, the currently known complexity of asthma could very well be simple in relation to the verity of asthma’s genetic and environmental labyrinthe.

What High School Is?

â€Å"What High School Is,† is a chapter from a book called Horace’s Compromise: The Dilemma of American High School, and was written by Theodore R. Sizer in 1984. Mr. Sizer starts the chapter out with a story of a typical boy named mark who is in the eleventh grade. In this story the author describes in detail how Mark spends one of his time blocked days in high school. Mr. Sizer feels it is important to analyze how Mark spends his time because he feels it is a reflection, with some degree of variation, of how most high school students spend their time in school.Mr. Sizer argues, â€Å"taking subjects† in a systematized, conveyer-belt way is what is what one does in high school (Sizer). He feels that this process is not related to the rhetorical goals of education; however, it is tolerated by most Americans. In addition, Mr. Sizer argues that there is little demand for synthesis of subjects and that courses are too broad and there is just not enough time to cove r all the material. â€Å"The school schedule is a series of units of time: the clock is king†¦ ow much time do I have with my kids, is the teacher’s key question† (Sizer pg. 40). School periods are about fifty minute each and students and teacher have a few minutes to go from class to class. Mr. Sizer argues that going from class to class gives the school day a kind of restless and hectic quality and provides the students with many distractions. Mr. Seizer point is strong, restlessness and distractions seem to go hand and hand here, once the children enter the class they must be resettled and their attention refocused leaving even less time for learning.In addition, most schools have at least one class that is called a â€Å"split class†. During â€Å"split classes† the student starts their class period, then, half way through it is interrupted so they can go to lunch or attend another activity. After they have finished lunch or the other activity t hey then return for the second half of their class, talk about hectic, restless, and distracting. However, Mr. Sizer does not address the some of the strengths of taking subjects, for example, the importance of responsibility, punctuality, and time management kills acquired through this type of scheduling. Another point that Mr. Sizer argues is that there is little demand for synthesis of subjects; they are just loosely related. He feels that two or more subjects should be tapped in order to solve a complex problem as learning opportunity. In addition, Mr. Sizer argues that schools feel that covering all the material within the subject is key, however, the material is only â€Å"supposedly covered† because many of these courses are too broad and there is just not enough time.This point is strong, which leaves little room for change or new creative ways to learn. Mr. Sizer points out that the opposition will always challenge and usually win against new creative ideas on learni ng with statements such as, â€Å"what may be thus forgone†, â€Å"we won’t be able to get to programming or Death of a Salesman†, and â€Å"there isn’t time† (Sizer). This kind of scheduling is too rigid and too broad, thus, making it almost impossible for any type of change.In conclusion, Mr. Sizer does not look too fondly on our countries education system, he argues, taking subjects† in a systematized, conveyer-belt way is what is what one does in high school. He feels that this process is not related to the rhetorical goals of education; however, it is tolerated by most Americans. Lastly, Mr. Sizer argues that there is little demand for synthesis of subjects and that courses are too broad and that this type of scheduling too rigid.

5 Things You Didnt Know About Using Et Al.

5 Things You Didnt Know About Using Et Al. 5 Things You Didnt Know About Using Et Al. The phrase et al. is an integral part of many referencing systems, but it is also commonly misused in academic documents. Read on to find out more! 1. What Does Et Al. Mean? The phrase et al. is Latin for et alia, which means and others. It is therefore used in some referencing systems when there are too many authors to name in a single citation. 2. When Should I Use Et Al.? This depends on the referencing system used by your college, so remember to check your style guide! In most systems, however, it should  only ever be used when you are citing a source with more than three authors. The exact number of authors required before you should use et al. varies between referencing systems. In addition, some systems only use this term for repeat citations of sources with several authors (with all authors named in the first citation). 3. Should I Use It in the Bibliography? Not usually. As above, this may depend on the referencing system youre using, but typically the only place to use et al. is in the main text of your document. This is because most referencing systems specify naming every author in the bibliography or reference list. Some systems make an exception to this rule if the work you are citing has more than six or seven authors. APA referencing, for instance, specifies listing the first six names for sources with more than seven authors, followed by an ellipsis and the final named author. For a journal article with ten named authors, then, APA would require naming the first sixth and the tenth in your reference list. You have to feel a little sorry for authors seven through nine. 4. Do I Need the Period After Al.? Yes! Al. is a shortening of alia and always  needs a period to show that the word has been shortened, in the same way that we use a full stop for etc. and other Latin phrases. 5. Do I Need to Capitalize the Et? No! It is not a proper noun and would not usually appear at the start of a sentence. As such, it would be odd to capitalize it. It can be tricky to get little details like this right all the way through your essay. As such, if you want some help checking it over, just get in touch! We can help with all aspects of your work, including  proofreading,  formatting and checking the consistency of your references.

Psychology for creativity Essays

Psychology for creativity Essays Psychology for creativity Essay Psychology for creativity Essay 1. Creativity is a function of inborn characteristics and aptitude, influenced by upbringing, family and social environment. I believe that this statement is important in terms of developing and having access to ones own personal creativity. According to Csikszentmihaly there is a genetic disposition to our creativity and having access to his creativity when needed. There are ten dimensions that determine who and what makes a real creative person. Some of these characteristics are (1) physical energy-creative people have a great deal of physical energy but at the same time are peaceful. (2) Creative people are smart yet contain innocence at the same time. (3) Creative people contain a combination of discipline and playfulness at the same time. (4) Go back and forth between imagination/fantasy to being rooted/realistic. (5) Contain both extrovert and introverted qualities. (6) Are humble yet proud, (7) have a combination of masculine and feminine qualities, (8) have a combination of rebel and conformist characteristics. (9) They are very passionate when it comes to work, yet they are objective about the situation. (10) Creative people are sensitive, therefore they are prone to suffer, but at the same time has a lot of enjoyment. Creative people are the ones who can act on both sides of the spectrum; they can run on both ends of these polarities. I believe that the ten dimensions are things that I do recognize within my personal creativity, in many ways I find myself having many of these spectrums. And I find it very interesting that the creative person is neither one nor the other, but both. Sometimes a person questions whether its right to be at both ends of the spectrum, but after reading this I found out that it is quite normal and promotes creativity. There are also factors during ones own developmental phase that can bring about the creative person within such as being firstborn, surviving a big loss of one or both parents when young, having a diversified environment, exposure to wide range of Ideas, being a book lover, lots of hobbies, good working habits, and interestingly enough the creative person is someone in conflict. I am actually the first born; I have three younger half siblings, and therefore technically considered an only child as well. When I was six years old I suffered some serious trauma when both of my grandparents died a month a part from each other. I was very close to them and considered them to be like my parents, so close that our apartments were on the same floor of our apartment building. Shortly after my parents got divorced, and what I considered a perfect world fell apart in a matter of weeks. This trauma that I endured so young had forever impacted my life to this day. I think in many ways it almost made special and I knew from that day forth that I was a lot different than many of my peers. From that point on life was not easy, it was like a tumbling wheel, everything that could possibly go wrong did. However at the same time I did see that the melancholy of my life allowed me to access a creative side as well. I always felt musically inclined, I love to sing, dance, play guitar, act, etc Interestingly enough I took the arts very seriously and considered myself creative and considered myself one of the best. According to Amabile, family lives of young people help develop the creative self. Parenting style and home atmosphere apparently has more of an impact on determining creativity than genetics, therefore home life is a very important role in raising a creative person. Parents who have less rules have more creative children. Families with creative teens have unconventional furnishings. Creative children suffer more traumas. Growing up I felt a lot more unconventional than the rest, my parents were in some way considered hippies and I was allowed to do pretty much whatever I wanted. I never was grounded or had any rules, which isnt always such a great thing; however I was free to find myself. I can see that rules may somehow cut a person free will and creativity to flow. 2. Creativity is largely a function of the unconscious mind-its particular voice and content-as mediated by the conscious mind. We can access our unconscious content so as to heighten our creativity. What is creativity? What goes on during this process? Psychoanalysis gives us certain explanations on how this process is possible, and also on its benefits for both its author and public. Freud admitted to not being able to fully, in my opinion- account for the artists gift using the psychoanalytic method. The creative process is, according to Freud, an alternative to neurosis, that is a defense mechanism protecting against neurosis, leading thus to the production of a socially acceptable source of entertainment and pleasure for the public. For the artist has the ability of turning his fantasies into artistic creations instead of into symptoms. The unconscious plays a major role in the act of creation. That is, the act of creation is made possible by the libido, the energy of the id, and by a defense mechanism considered to be the most beneficial sublimation. By turning the sexual desire into a cultural manifestation with the help of the ego, sublimation makes the thoughts of the unconscious more acceptable to the conscious and it also allows for something productive, and pleasant, for the others as well. Art makes use of defense mechanisms such as condensation and displacement terms also used for work on the dream process, due to the role of the unconscious in both creative and dream processes. Art itself can be regarded as a defense mechanism. The artistic creation may be, for the artist, wish fulfillment or fantasy gratification of desires denied by the reality principle or prohibited by moral codes. Art is thus a means of giving expression to, and dealing with, various psychic pressures. The artist can work his fantasy a substitute for satisfaction by means of sublimation, into a socially acceptable form, art, that the others can enjoy. He works out the personal in his daydreams, fantasies into something he can share with the public. Some believe that creativity is intertwined with repression and pain. Freud did claim that the artists use their work to project in the outside world unfulfilled fantasies. However, in his view, a good poem is sublimation, and not a repression. Moreover, there is this ability of the artist to create and not become ill with phobia. I believe that many of times growing up I chose to do many things such that involved the arts so that deal with things in my life that were not the easiest to deal with. Any artistic creation is a compromise between the unconscious and conscious intent of its author. According to Freud, the artist can choose and make changes in the unconscious material. This and the way the artist transforms his egotistic fantasies into something acceptable for public appreciation could be regarded as parts of the artists gift. The fantasies of a man of artistic talent give us pleasure, while those of an ordinary day-dreamer could leave us indifferent, or bore or disgust us; or, while we might find that the fantasies of an ordinary day-dreamer have something in common to ours, his work would not have the same value as a true, gifted artists, and the day-dreamer will not be interested in sharing his work and reworking it for the public 3. The creative mind is an eccentric one and can be close in processing style to the pathological mind. Creativity could be described as the ability to create products or ideas which are original and which possess a strong social usefulness. To create, indeed, implies the production of something new and original. However the qualities that make an individual able to produce new entities are not well understood. As is also the case with the concept known as intelligence, it is unlikely there is a general creativity factor unevenly distributed across the population. Rather, creativity can be conceived as a complex of qualities that allow some people more easily than others to produce new objects or ideas. Most studies show that there is a link between creative ability and the risk of mental disorder: in fact, the prevalence of mental problems among creatively gifted people is often, but not always, significantly higher than among the general population. Studies on the relationship between creativity and mental illnesses suggest that they are the same characteristics of the disorder, in their less severe manifestations, which confer some advantage on afflicted individuals and their relatives. 4 .The creative processes has a life of its own, I believe it can be greatly influenced by practices and conscious actions. There are many practices that can help influence the creative process such as visualization processes, having a higher responsibility, repeating questions to uncover your blocks (perfectionism, fear, shame)owning your shadow- using Jungian theory to help find certain archetypes of your life. Always having a witness consciousness to whatever you may be doing. All these exercises can help with coming closer to the creative process; it allows you to have access to your creativity and keep the energy flowing where it may sometimes be stagnant. I think these exercises are important to help not only to get your creative juices flowing, but it also allows you to really take control of your life and the obstacles that you may encounter along the way. Exercises such as owning your shadow really give you a sense on how important it is for you to be real with yourself. Because if you are not honest with yourself, I doubt you will ever get to the core of what really in life moves you or makes you tick. It is okay to have feelings that may not be so called appropriate in that exact moment, but just as long as you own yourself and you true feelings, you can see that it is okay to pass through these times of darkness, and that it is acceptable to not be smiling all the time. Everyone has a dark side and there is nothing wrong with that, it simply is just how life is. Having a higher responsibility also helps the person become more aware of their surroundings, and not just think about themselves. Personally when after doing this higher responsibility I realized that its such a rewarding feeling that you feel when you give freely to someone without necessarily getting something in return. I believe that a lot of people are selfish and usually give because they know they will be getting something in return. I think that when you finally decide to give without thinking of what you will receive it is a lot more rewarding. The list of five was also another great exercise to get those creativity juices flowing; it gives you an opportunity to really dig in and see what really makes you tick, what goals you may soon want to achieve, what hold you back in life, and all together allows you to become more aware of all the things that may be possible in achieving within this lifetime. Another wonderful exercise that I found unbelievably interesting was the visualization exercise, I thought that it was a great way in learning how to take more control of your life and the things that you may want to create within your life. A lot of the times people are lost and do not see the light at the end of the tunnel, it is hard because people will lose themselves the chaos of life, lets say for example you are dealing with an illness, it may very well be hard to overcome that, however doing visualization exercises particularly helps in problems such as these. It trains your brain to start creating these solutions, by first just thinking about it; imagining it and then eventually making it a reality. Creative process does have a life of its own, these exercises allow you to take charge of your life and move into a whole new realm of creativity. It brings you closer to the things in your life that you may have not been able to achieve because you couldnt see how to really achieve these things before and make it a reality. 5. What do you think is the source of creativity? The creative spirit? From where does the motivation for creativity come? Creativity is the quality that you bring to the activity that you are doing. It is an attitude, an inner approach how you look at things. Really, the experience of creativity is an entry into the mysterious. Technique, expertise and knowledge are just tools; the key is to abandon oneself to the energy that fuels the birth of all things. This energy has no form or structure, yet all the forms and structures come out of it. It makes no difference what particular form your creativity takes it can be painting or singing, planting a garden or making a meal. The important thing is to be open to what wants to be expressed through you. I believe that we dont possess our creations; they do not belong to us. True creativity arises from a union with the divine, with the mystical and the unknowable. Then it is both a joy for the creator and a blessing to others. 6. How does creative thinking differ from ordinary thinking? Creative thinking is different from ordinary thinking because it gets to you to start focusing on this different type of energy. Some examples of some skills associated with creativity are Breaking out of old patterns and doing something different, keeping options open, not judging so quickly, thinking broadly- trying to see relationships between different ideas, breaking through ordinary way of doing things, trying to perceive things in a new and exciting way, using exercises to help get those creative juices flowing more freely. Basically creativity thinking is more innovative and free, being able to try new ideas and things to encourage more creative progress. Learning to become more open to new ways of promoting these different ways of doing things, creativity is daring to be different; making the difference. According to Osborne things that promote creativity are traveling, playing games, solving puzzles, pursuing hobbies, and reading/writing Ordinary thinking is stagnant; it does not have a unique sense. It wears the same old boring t-shirt and jeans every day. Ordinary thinking simply follows the crowd and never tries to be the one to stand away from the crowd and try something new. According t Osborne factors that cramp creativity are sticking to previous habits, self-discouragement, timidity, and urbanization. A statement I always love to say in honor of creativity is: Dare to be different and the rest will follow! 7. Do you think the genius is born or made? Weisberg posits that the primary factors in genius or extraordinary accomplishments are skill, motivation and discipline. According to Weisberg genius are in born, that it is a natural ability that we are born with. Personally I would have to agree and say that it is something innate and something that we can all attain. Also in terms of creativity everyones has the ability to access it as much as they want. He also states that this idea of geniuses is a view that is very rooted in the past. He believes that the idea of a genius is more of a myth, therefore it does not exist, meaning that we all have this capability to be so called geniuses. He states that creativity is within everyone and that we all have ability to attain these achievements just as long as improve skill, are motivated and disciplined enough to achieve these goals and ideas. Weisberg also points out that in theory we all have the same cognitive abilities as a so called genius, so what makes them so different? Apparently nothing, we have the same capability to weave and create different Ideas / inventions that have not yet been thought of as much a genius could or even more than genius would. Creativity is in access to all that is new, different, exciting, innovative, loving, peaceful, fun, and the opposite of all that we do on a daily basis. Creativity is about living to your potential and shaking up the earth. We all are to accomplish these set out aspirations for ourselves just as long as we believe and really yearn to do so, nothing in the world should/could stop you.

Globalisation of ICTs- Positive and Negative Impacts Essay

Globalisation of ICTs- Positive and Negative Impacts - Essay Example ICTs have been implemented by a number of nations with the view to promote their economic and social development. ICTs have proved to be the most beneficial in promoting equity and social justice, overall development of the nation, empowering the youth and the disadvantaged groups. The system has proved to extremely beneficial in ways of processing data at a fast speed. This saves much of the human effort. Human beings lose concentration and get tired of undertaking repetitive tasks. Machinery can perform the same task more efficiently with double speed saving much of the human effort (Ministry of Information and Communications, 2006, p.5). ICTs are increasingly linked to organizational value. But it has been criticised on a number of grounds. Research has been conducted to examine the role of ICTs in a more integrated manner. Current research has shown that ICTs have benefitted organizations in a positive way. â€Å"ICTs have value to organizational advantage† (Rastrick & Cor ner, 2010, p.2). Resource Based Advantage (RBA) asserts that owning and controlling strategic resources determines whether organizations will earn better profits as compared to others. RBA also ensures that certain combination of resources adds to the competitive advantage of organizations. These resources constitute market orientation, innovation, entrepreneurship and also organizational learning. ICTs have played a huge role in enhancing efficiencies of the above resources to a considerable extent.  

ADULT LEARNERS Essay Example | Topics and Well Written Essays - 1000 words

ADULT LEARNERS - Essay Example He also explained that he was not interested in obtaining a degree as much as being able to learn and not necessarily in his field of expertise. This differs with Fogarty & Pete (2007) since they stated that the adult learners want to learn in materials their field and be able to apply in the workforce. He stated that he wanted to broaden his horizons by leaning new materials, although he acknowledged that education and learning were necessary tools that would otherwise would close different opportunities without them. As an adult learner he sees himself wanting to grasp meaning and the existence to certain situations. He wants to learn by understanding instead of using past educational strategies such as rote memory. He is a detailed person and explicit in what he wants. In a syllabus he wants to see the objectives of the curriculum, such as Fogarty & Pete (2007) purported. He wants to know what is expected of him so that he is able to focus that which will satisfy what he will need to learn. He believes that, â€Å"†¦it is necessary to master the basics to give me a firm foundation for continuing topics.† He understands the kind of learner that he is. According to him, he is a visual learner. He also needs to see the end results of his learning. He mentioned the limitations that reading and studying have for him. He asserted that although they are good, â€Å"†¦they lack the animations and the step-by-step instructional aids that I need to really understand what I am attempting to learn.† Given that he is an active participant in class, he has to ask questions for those presented materials that he does not understand. This is also a way of testing the teacher ´s knowledge, by stepping out of the scripted presentation and feel that she or he is catering to â€Å"†¦my needs as a student†¦Ã¢â‚¬  so that he may understand. He is also interested in

Maldives Research Paper Example | Topics and Well Written Essays - 1000 words

Maldives - Research Paper Example It not only contributed the most to the country’s GDP but also became the country’s greatest contributor to earning foreign currency (Ministry of Tourism, 2011). Over the years, Maldives has been a tourist attraction based on its tropical setting and favourable climate. Its aesthetic quality gives it the appearance of a paradise on the earth. Away from the hustle and bustle of daily lives, it attracts tourists from all over the world to enjoy tranquillity in its clear water and tropical climate. The several islands and blissful beaches of Maldives are ideal for relaxation. Maldives offers extraordinary underwater scenery and taking advantage of its clear waters, the islands have introduced water-sporting activities such as scuba diving, water skiing and kite boarding (Masters 2006). Recently, Maldives has been acknowledged as one of the best destinations of the world to experience recreational diving (Garrod et al 2008). Alongside these positive aspects of tourism in Ma ldives, it must be noted that this flourishing sector is also resulting in some adverse effects on the wildlife of the islands and their natural surroundings. The increasing numbers of tourists that visit Maldives throughout the years are known to be a cause of disruption of the natural environment of Maldives’ wildlife. Due to this large influx of tourists visiting the islands, Maldives is experiencing a slow yet massive decline in its wildlife (Shelton 2010). Ormond, a leading scientist at SaveOurSeas Foundation, claimed that even though tourism may provide the financial support to preserve the water species, it may negatively affect the feeding patterns of the animals, which may migrate or decline in population; therefore, degrading the wildlife experienced by the tourists. In 2009, Maldives was awarded the title of Marine Protected Area (MPA) and laws and regulations were enacted for control and prevention of harm to the islands’ flora, fauna and wildlife. Despite these laws and regulations, the wildlife is declining, mainly because of the lack of effective reinforcement of these laws. Stevens, a researcher working to save the lives of the manta rays, claims that without ensuring quick control on numbers of tourists and other regulations regarding the influx of people, the islands will experience a great negative impact due to its largest contributor towards economy. Therefore, proper management must be enacted for the betterment of wildlife and the tourist experience (Shelton 2010). Moreover, in the last three decades of flourishing tourism, Maldives has experienced a rise in the number of resorts available to tourists on the islands. However, interestingly, the locals do not reside in the same areas where the resorts are located. Therefore, the tourists are quite segregated from the local population of the islands. This limits the positive and negative impacts on both the tourists and the locals. The tourists may be unable to understand the culture or even the frustration the locals feel at the negative impacts of tourism while the locals may be unable to grasp foreign cultures and therefore, exposure to the international world is limited. II) Historical Origins   Initially, the economy of Maldives was almost entirely based on fisheries, yet towards the end of the 20th century, Maldives became introduced to the world as a tourist spot. Since