The Effects of Advertising on Children - 33281 Words

Television Advertising to Children A review of contemporary research on the influence of television advertising directed to children Prepared for ACMA by Dr Jeffrey E. Brand May 2007  © Commonwealth of Australia 2007 This work is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from the Commonwealth. Requests and inquiries concerning reproduction and rights should be addressed to the Manager, Communications/Media, Australian Communications and Media Authority, PO Box 13112 Law Courts, Melbourne Vic 8010. Published by the Australian Communications and Media Authority Canberra Central Office Purple Building, Benjamin Offices Chan†¦show more content†¦11 This research ............................................................................................................................... 11 Research questions ......................................................................................................................... 11 Key concepts............................................................................................................................... 12 FINDINGS....................................................................................................................................... 14 Child development.......................................................................................................................... 14 Developmental stages of childhood ............................................................................................ 14 Media literacy and influence of advertising................................................................................ 19 Conclusions................................................................................................................................. 20 Advertising repetition..................................................................................................................... 21 Attention, recognition and recall................................................................................................. 21 Australian Communications and MediaShow MoreRelatedEffect Of Advertising On Children Essay1875 Words   |  8 PagesEffect of Advertising on Children Advertising is something that everyone sees, whether that be driving down the road, listening to the radio, or watching television everyone is bound to see some. Children growing up today cannot go a day without checking Facebook, Twitter, or Instagram. These children are always on their phones or watching television so they see these advertisements hundreds of times a month. When watching television, it is impossible not to see an advertisement about sugary orRead MoreThe Effects Of Advertising On Children s Advertising949 Words   |  4 Pagestaken seriously or not. That is not to say, however, that we don’t still get trapped in their webs, it just means that we become a little harder to trap. Although most adults understand the purpose of advertisements, children do not have that luxury. For this very same reason, children are becoming progressively more targeted in company’s ad campaigns, even for ads that should not have anything to do with them. In my own life, for example, I can think of numerous instances where advertisements andRead MoreThe Adverse Effects Of Advertising On Children1428 Words   |  6 PagesThe Adverse Effects of Advertising on Children By: David Tran Advance Placement Psychology Mr. Cuetara 6/4/2015 Abstract Advertisers have been targeting children to market their products to for years now. The purpose of this report is to expose the advertisers and large corporations’ adverse effects on children all for the sake of making an extra buck. The targeting of children by advertisers has left us with a â€Å"obesity epidemic† whichRead MoreNegative Effects Of Advertising On Children1261 Words   |  6 Pagesadvertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. One predicted cause of the increase of obesity in children is dueRead MoreEffects of Advertising on Children Today1999 Words   |  8 PagesADVERTISEMENT Children and Today s Advertisement MG6500: Marketing Administration June 14, 2009 Abstract Today’s marketing is very different from yesterday marketing. This paper will discuss how marketing has change through the years. Who are the marketers of today really targeting and are there method ethical, what marketers’ responsibility to society are and what parents are doing to feed this frenzy. Children and Today s Advertisement Introduction: Since children are vulnerableRead MoreEffects Of Advertising On Children s Youth922 Words   |  4 Pagestheir iPad, or access the internet. Immediately they are exposed to advertising. Young people view more than 40,000 ads per year on television alone and increasingly are being exposed to advertising on the internet, in magazines, and in schools.1 Advertising has become a hot topic in recent years as more and more ads are targeting younger audiences. Often, parents are not aware that their child is being saturated with advertising nearly every hour of the day. Those parents who attempt to limit theirRead More TV Advertising and its Effect on Children Essay2895 Words   |  12 PagesTV Advertising and its Effect on Children Today’s children are unique in many ways from previous generations, but perhaps the most influencing on our young children today is Television advertisements. In 1997, the nation’s estimated 34 million children age 12 and under will have spent or influenced spending of a record $500 billion (Horovitz 1997). There is obviously a great deal of interest in this subject, many books have been written, and many studies and reports done on the effects ofRead MoreEffects Of Advertisements On Children s Advertising1128 Words   |  5 Pagesattention. Researchers such as Lombardot (2007) and Manceau and Tissier-Desbordes (2006) agree that the cues that draw attention consist of sexual contents and as a result customers may then be more attentive to the matter. The use of nudity in advertising is not a new concept however; the usage of such controversial contents had increased in the recent years. (Soley and Kurzbard, 1986) According to Reichert et al (2007, p. 63) nudity has grew from â€Å"less than one-third in 1964 to one-half in 2003Read MoreThe Effects Of Advertising On Children s Life991 Words   |  4 PagesAdvertising is seen to really affect families and tries to control every ones lives. Advertising is very harmful because it puts the world in a competition to see who can get the most quality and quantity stuff. This vast majority of marketing in the media is basically a slap in the face saying you aren’t good or pretty enough. There is always some new gadget that can make you popular or pretty, maybe lose weight and everyone is so caught up in fame and glory they listen. People try to out do theirRead MoreThe Frightening Effects of Aggressive Advertising Targeting Children1386 Words   |  5 PagesFrightening Effects o f Aggressive Advertising Targeting Children Modern society in the United States is driven by consumerism, advertising is key. For this reason companies have been increasingly targeting children in an effort to increase sales and loyalty to their brands. Brand loyalty is key to their future sales and greatly increases future revenues. For this reason large corporations have been studying and working with large advertising firms in an effort to capture children attention and

Study Guide to Renaissance Humanism - 2965 Words

Study Guide Renaissance Humanism was a threat to the Church because it D. emphasized a return to the original sources of Christianity (D) Renaissance Humanism was a threat to the Church because it (D) emphasized a return to the original sources of Christianity—the Bible and the writings of the Fathers of the Church. In that light, humanists tended to ignore or denounce the proceedings of Church councils and pontiffs during the middle Ages. While many Renaissance humanists denounced scholasticism, there was no inherent opposition to it, and many retained support of the late Medieval philosophy. Renaissance Humanism did not espouse atheism, nor did it advance an amoral philosophy; it tended to advance a neo-Platonism through the writings of†¦show more content†¦the Papacy feared the remnants of the Conciliar Movement (A) The response of the Catholic Church to the Reformation was delayed because the Papacy feared remnants of the Conciliar Movement, which had been evident at the Cou ncils of Constance, Basel, and Florence. This movement, based in Roman Catholic tradition, asserted that authority within the Church resided in the assembly of bishops; it challenged Petrine Supremacy and the authority of the Papacy. Rome (B) had little interest in coordinating its policy with secular leaders, although the early support of Charles V and Henry VIII was well received. By the 1530s, most intelligent Church leaders did not (C) think that Protestantism would self-destruct or that (D) the situation was not serious. The monetary situation of the Church (E) was not relevant to its taking a position against Protestantism. The Catholic Counter-Reformation included all of the following EXCEPT E. a willingness to negotiate nondoctrinal issues with reformers E) The Counter-Reformation did not include (E) a willingness to negotiate nondoctrinal issues with reformers; indeed, the Catholic Church considered all confrontational issues to be doctrinal. The Council of Trent (B) was convened in three sessions from 1545 to 1563 and reaffirmed traditional Catholic doctrines; new religious orders (D) such as the Jesuits appeared; the Papacy (C) became more assertive through its issuing of the Index of Prohibited Books in 1558–1559.Show MoreRelated The Impact of Education on the Renaissance Essay694 Words   |  3 Pagesgigantic effect that education had on Renaissance society was greatly stimulated by the new development of humanism. Humanism was responsible for the curiosity of many intellects during the Renaissance, which ultimately led to the discoveries and developments that made the Renaissance such a remarkable time. It proposed a different way of thinking, unprecedented by scholars. Without humanism and the educational interest that it brought about, the Renaissance would not be known as the explosion ofRead MoreHumanism As The Foundation For The Italian Renaissance1272 Words   |  6 PagesWhat is Humanism? Why is Humanism often considered the foundation for the Italian Renaissance? Why did Humanism take root in Italy? Why did Humanism drastically change the literature being produced in Italy? These are the key questions to consider when attempting to understand why Humanism a spark to a flame for many in fourteenth century Italy. For Humanism not only brought the Renaissance to Italy, but created a whole new form of documentation, which has persevered throughout time. During theRead MoreSir Thomas More s Utopia And Niccolo Machiavelli s The Prince1454 Words   |  6 Pagesreflect the ideals of the Renaissance. Their reflections of the Renaissance are similar; however, their representations of the Renaissance also have distinct differences. The Renaissance or â€Å"rebirth† was a cultural movement that accompanied the passage of Europe from the Middle Ages to modern times. Niccolo Machiavelli was an Italian civic humanist, historian, diplomat, philosopher, politician, and writer during the Renaissance. He applied the values of the Renaissance to his political treatise,Read MoreRenaissance Humanism : The Renaissance1209 Words   |  5 PagesRenaissance Humanism The renaissance is by its definition a rebirth of the classical methods of the ancients (Dictionary.) Through the study of the text and the artwork that defined this period we are able to see the transition from a dark, apocalyptic world, to a reinvigorated and bright new era which was dominated by titan of artistry such as Donatello. Because Italy was so well situated in a land that was formally the Roman Empire, and its economic links to lands of heavy Greek influence RenaissanceRead MoreThe Renaissance Essay1164 Words   |  5 PagesThe Renaissance which translates roughly as a rebirth and fresh thinking which lasted from the 14th through 17th centuries attempted to reapply the ancient intellectual learning of the Greco-Roman Civilization. The thinkers and artists of this new era differed remarkably from their medieval counterparts. Broadly speaking, Mediaeval period was a period predominantly dominated by Christian outlook. Moreover, All of the Civilizations regarded as ‘H eirs’ of Rome paid significant tribute to their respectiveRead MoreEssay on How Humanism Transformed Individuals Role631 Words   |  3 Pagessociety occurred during the Italian Renaissance during the 14th and 15th centuries with the introduction of Humanism. Humanism gave birth to the concept of individuality a notion which is still alive today. It said that humans mattered and that now mattered, that one should not be part of a whole but rather someone that is unique. Before Humanism people only thought of the after life, of whether they were going to heaven or hell, but with the introduction of Humanism people became more involved in theRead MoreFrancis Bacon Essay example1282 Words   |  6 Pagespolitician entrepreneur and wrote prominent essays on humanism and innovative scientific philosophy. Most notably known as â€Å"the father of the English essay,† (McDougal 455) Bacon’s influential works were vastly impacted by the tenets of the Renaissance perio d. Even Thomas Jefferson, one of the founding fathers of our nation, credited being influenced by Bacon’s essays (McDougal 455). One of the core ideologies determined by his works is humanism which depicts how logic and knowledge derived from ancientRead MoreImpact Of The Italian Renaissance1387 Words   |  6 PagesAfter the decline and disappearance of the Roman Empire, the Italian Renaissance was introduced to the European culture. The Italian Renaissance was the revival of the Greek and Roman cultures in forms of art, education, and literature. The Renaissance originally began in Florence, Italy during the time of 14 A.D and eventually began to expand throughout western and northern Europe in 15 A.D. The rebirthing of these ancient cultures brought much awareness and knowledge to the Italian society andRead MoreRenaissance and Political System1193 Words   |  5 PagesRenaissance and Political Institutions Name: Instructor’s Name: Class: Date: Introduction Renaissance is a French term meaning rebirth or revival. Renaissance period in the history of Europe starts from the beginning of 15th century to the end of 16th century. The Renaissance manifested the transitional phase from the medieval ages to the modern era. It was a time of social and cultural changes in Europe. It is believed to be the beginning of the modern world and hence the new phase of theRead MoreDante And The Road Of Humanism1347 Words   |  6 PagesDante and the Road to Humanism During the Renaissance, the ideology of humanism became extremely popular. After the black plague people presumed that God had abandoned them. As a result, they began to search for their own answers through observation and experimentation; this method was called empiricism. Through this, man began to place himself at the center of the universe instead of God. Individuals began to embrace their own talents and spend less time worrying about the next life and more

Designing lesson tasks and materials Free Essays

TASKS AND MATERIALS DESIGNED Willis ( 1996 ) has proposed a elaborate model for forming lessons which involves the phases of pre-task, undertaking and linguistic communication focal point. In the first phase, the instructor introduces the subject and pupils are involved in a communicative undertaking that will assist them remember words and phrases and brainstorm thoughts that might be utile in executing the chief undertaking. What follows is what Willis calls the ‘task cycle’ in which scholars perform the existent undertaking, in braces or groups. We will write a custom essay sample on Designing lesson tasks and materials or any similar topic only for you Order Now Then, they prepare a study and show their findings to the category. As Manolopoulou-Sergi references, â€Å"after that is their attending directed towards specific characteristics of linguistic communication signifier† ( Manolopoulou-Sergi et al. , 2004:171 ) . In add-on, as Carless observesâ€Å"the post-task stage can besides lend to reminding students†¦that while the undertaking may hold been gratifying, there were serious larning purposes underpinning it†( Carless, 2007:604 ) . The three adapted undertakings follow the aforesaid undertaking construction proposed by Willis. Undertaking 1 ( see Appendix II ) focuses on developing reading, listening, speech production and composing accomplishments utilizing communicative teaching method in a series of undertakings taking to steer pupils in developing the accomplishments necessary to form an original travel path. The subject is derived from the text edition ‘On Screen’ but everything else has been changed. More specifically, the pre-task or ‘warm-up’ activity attempts to trip content scheme, pulling on students’ bing cognition ( see Appendix II ) . The existent undertaking is a saber saw reading undertaking which serves both as an reliable input and it is besides an illustration of the mark undertaking pupils are so asked to make. In finishing the mark undertaking, pupils need to entree Google maps and follow the finish described in the reading text. Therefore, scholars will go more familiar with some tourer sites in Athens, every bit good as let the usage of engineering in a purposeful manner as they may be asked to make in existent life. Furthermore, pupils in groups of 2 or 3 are asked to develop a twenty-four hours path in their country for a friend abroad taking into consideration his/her likes and disfavors ( see Appendix II ) . Giving pupils the chance to seek on a different country will ask ‘coaction and interaction’in order to successfully finish the undertaking ( information spread ) . In add-on, though this undertaking pupils will develop travel related vocabulary. Students are so asked to show their paths in forepart of the category which will actuate them to make well-designed and interesting paths. Finally, in the post-phase, the instructor leads a treatment on the completed undertaking ( the presentation ) which will unite a linguistic communication focal point every bit good as acknowledging of import information from the publi shed article that should hold been included in the students’ presentation. What follows is a repeat of the schemes of a well-designed presentation/speech ( mentioning to a old unit ) and an existent presentation of the published article, therefore, giving scholars the chance to pattern the process and linguistic communication of a presentation one time more. Traveling on to Task 2, as a pre-task pupils are asked to bring forth a text ( see Appendix II ) through quickwriting. The undertaking is contextualized by supplying a intent and audience. Students are so encouraged to compare their quickwritings with another schoolmate and make up one’s mind on a intent for composing. Therefore, pupils are asked to reflect on their Hagiographas and assist them develop schemes required in cognition transforming. In the task-cycle pupils are foremost introduced to a gap-filling activity which may non be an open-ended, procedure oriented activity or may non supply for specific written results, but will prosecute scholars in originative and synergistic ( with the speech production activity at the terminal ) state of affairss bring forthing thoughts for the existent authorship and giving scholars a feeling of success. Then, what follows is a 2nd bill of exchange and a alteration of it where pupils have the opportunity to measure their equals at a non-final phase with the aid of specific rating points. Through this, pupils are encouraged to portion ( verbal studies ) among themselves and assist them understand what goes in the writer’s and reader’s head and what schemes to utilize in order to acquire intending through a text ( metacognitive scheme ) . Furthermore, the following and concluding phase involves linguistic communication consciousness exercisings which are designed with the lone intent to bring forth more thoughts before pupils start composing their concluding bill of exchanges ( see Appendix II ) . Overall, this undertaking and the three phase intervention of composing a text is to let pupils to command, modify and farther develop their merchandise. Geting started can be hard and therefore, in the 3rd undertaking the instructor foremost introduces the subject and encourages scholars to brainstorm thoughts with the usage of wordlists ( see Appendix II ) . Then, in the task-cycle pupils are divided into groups sharing thoughts on a problem-solving activity where they have to come up with a text utilizing specific words and phrases given by the instructor. This collaborative authorship is particularly valuable as it involves other accomplishments as good ( e.g. talking ) . In add-on, this problem-solving activity will advance dialogue of significance andâ€Å"push scholars to prosecute in checking and clear uping as they go along†( Skehan, 2002:291 ) . Once each group has completed the text, they will be encouraged to show it in category and the remainder of the pupils to notice on it, therefore paying attending on signifier by holding the chance to ‘become teachers’ . Finally, in the last phase there is a liste ning activity in which pupils are asked to place specific words from the wordlist and so make full in the spreads of the paragraphs ( see Appendix II ) . The post-task stage is a opportunity to concentrate on linguistic communication and as Carless saysâ€Å"it is important to take the kids see the connexion between the undertaking they have merely done and some linguistic communication work†( Carless, 2007:601 ) . Scaling AND SEQUENCING CRITERIA Rating and sequencing of undertakings is so a major challenge for instructors and task-based course of study interior decorators. Therefore, a figure of theoretical accounts and standards for rating and sequencing undertakings have been developed. Two of the most popular models for the sequencing of undertakings are Skehan’s ( 1996 ) and Robinson’s ( 2001 ) . Although the procedure of rating and sequencing undertakings seems arbitrary and harmonizing to teachers’ judgement, I have chosen Robinson’s model to place ‘task complexity’ and later usage for the scaling of my undertakings. The ground for taking Robinson is as Steenkamp et Al. specifies â€Å"Robinson conducted research to find the function of undertaking sequencing in learners’ production† ( Steenkamp et al. , 2011:13 ) and I am covering with a productive country, that of authorship. Robinson distinguishes three factors that influence the complexness of a undertaking viz. â€Å"cognitively defined undertaking complexness, scholars perceptual experience of undertaking trouble and the synergistic conditions under which undertakings are performed† ( Robinson, 2001b:27 ) . Task trouble and undertaking conditions are factors that might act upon methodological analysis and the determinations instructors will be asked to do for successful undertaking completion, but as they deal largely with learners’ affectional sensitivity and ability factors they can non be manipulated beforehand. In contrast, as Robinson states â€Å"undertaking complexness is the exclusive footing of pedagogic undertaking sequence† ( Robinson, 2007 in Steenkamp et al. , 2011:18 ) , and it has to make with the undertaking itself. Therefore, it can be manipulated and predicted in progress. Furthermore, Robinson claims that â€Å"the greater the cognitive demands of a undertaking , the more they engage cognitive resources ( attending and memory ) an so are likely to concentrate attending on input and end product which will hold public presentation effects† ( Manolopoulou-Sergi et al. , 2004:176-177 ) . Along these lines, I focused on the factors that influence cognitive complexness such as  ± individual undertaking,  ± prior cognition,  ± planning clip,  ± there and now,  ± concluding and more ( see Appendix III ) . In peculiar, the undertakings presented in the old subdivision are sequenced this manner chiefly because I want scholars to set about activities which become progressively demanding, i.e. traveling from comprehension-based activities ( saber saw reading/ Task 1/ see Appendix II ) to controlled production activities and exercisings ( pros and cons of nomadic phones/ Task 2/ see Appendix II ) and eventually to activities affecting reliable communicating and interaction ( carnival/ Task 3/ see Appendix II ) . Additionally, undertakings with closed results ( Task 1 ) should be presented before more open-ended undertakings ( Task 3 ) as they will be easier to carry through and participants can direct their effects more purposefully as there is merely one correct re ply ( see Appendix IV B ) . Furthermore, undertakings affecting duologues should continue those affecting soliloquies every bit good as describing speeches/ presentations that might be extremely complex for scholars and need truth and eloquence to be accomplished. All three undertakings include consciousness-raising activities ( listening or reading transcripts of comparing, see Appendix II ) so as to â€Å"diminish the cognitive burden of the chief undertaking which comes afterwards. Therefore, scholars can be induced to remember conventional cognition they already have which is relevant to the undertaking they will make† ( Manolopoulou-Sergi et al. , 2004:180 ) . Similarly, the undertakings require mention largely to events go oning now as the attending is drawn on learners’ eloquence although much more cognitively demanding mention to events go oning elsewhere in clip and infinite could be added.â€Å"There is flexibleness in timing and grouping, with alternate functions being assigned to pupils at different times, and groups being rearranged in different ways, to supply more chances for students to ordain different roles† ,( Carless, 2002:394 ) . Another factor taken into history in sequencing undertakings is one manner or two manner constellation of information. â€Å"In a one-way constellation, all of the information related to the undertaking is given to one scholar who must pass on it to the other. In a bipartisan constellation the information is related to the undertaking is distributed among all of the scholars who must portion and incorporate it. In this respect, one manner undertakings promote less dialogue of intendi ng than two-way undertakings which affects the complexness of the tasks†( Ahmadi, 2014:338 ) , and hence should continue bipartisan undertakings. Finally, clip force per unit area put on pupils ( which will overload students’ attending ) and the support they have from their instructor or other scholars ( more support will perchance ease the undertaking ) are taken into history. Gradually increasing the complexness of undertakings is of import as it â€Å"may motivate scholars to look for more and more aid in the input, go toing to facilitative signifiers made salient by teacher intercession† ( Manolopoulou-Sergi et al. , 2004:178 ) . However, what is more of import for me is to increase the complexness of pedagogic demands in order to bit by bit come close the complexness of the existent universe. How to cite Designing lesson tasks and materials, Essay examples

McDonald Failure - Business Problem In India - Get Free Sample

Question: Why or in which circumstances did western well-known business fail in India? Answer: Introduction: McDonalds is one of the greatest restaurants famous for serving fast food and hamburger. In around 119 countries around 68 million customers are served on a daily basis. There are a total of 35,000 branches of McDonalds. It is well known for its excellent food. The headquarters of McDonalds is situated in The United States. The restaurant was first started as a barbecue restaurant in the year of 1940. The company was opened by Maurice and Richard McDonald. The mission of the restaurant is to become friendlier to the customers and be one of the favorite places of the customers. Soon they started to sell hamburger which became a super hit item among the customers. In 1955, Ray Kroc started to own the company as a franchisee. Soon he purchased McDonalds restaurant from the original owners and started to popularize the restaurant and made it a world famous one. Does The Intricacy of The Topic Intimidate You? Tame Your Fear with Unmatched Assignment Help Services from Professional Writers. There are many franchisees of McDonalds spread across the country. The worlds 2nd biggest private employer is McDonalds. Apart from serving world famous hamburgers, it is famous for its mouthwatering sandwiches, different kinds of breakfast items, chicken wraps, aerated drinks and different types of fries and desserts. In response to the customers desire, the menu also includes salads, fish etc. Soon McDonalds set its foot in India and started to operate and sell its products through different outlets in India. In 1995, with the help of two partners, McDonalds started to be operative in India (Vasudevan, 2007). But McDonalds could not prosper or live up to its expectations and hold on to its popularity as it had gained in western countries. Under which circumstances or conditions did the company fail in India? Failure to understand Indian Values: Undoubtedly, the launch of McDonalds was a big news in India but due to some circumstances and conditions it failed to prosper. It had high hopes of gaining success, but it failed to live up to it. First and foremost, the Management did not understand the true meaning of localize or localization The Management of the corporation had a western approach which they tried to follow in India. The two countries India and The United States are different from each other in every respect like economic, social, and others. People of the countries are different and so are their cultures, values, morals, beliefs. So understanding the needs and wants of the local people was the most important factor to achieve its aims. However McDonalds failed to understand the mentality and the way of thinking of the common men. Hindus are forbidden from eating beef but McDonalds items used beef and the Management believed that the beliefs of the common men will be changed over a span of time. However, the attitudes and beliefs of the people never changed and McDonalds had to face a lot of criticism which reduced its popularity. So it failed to adapt the culture and tradition of the local people of India. They introduced the Maharaja Mac to change the tasting habits of the people and it took years to realize the craze for vegetarian food of Indian citizen. In protest to curb the use of beef by Management, the Bharatiya Janata Party (BJP) protested against it. Few outlets of McDonalds situated in the Thane area of Mumbai were shattered by local people. Challenges faced by the Management: It wasnt at all easy for the Management to understand the beliefs of Indian citizens. To execute the task of slaughtering of cows and using meat created a big issue in the market. Slaughtering of cows is considered to be an unholy act and is never supported by the Hindus. It was truly difficult for the Management to carry out such tasks in India. According to the Hindu religion, the cows are considered as sacred as mothers. The Hindus worships cows and slaughtering of thousand of cows by the management of McDonalds created a rage among them and they started to protest. One of such biggest issues faced by the team was during the launch of any new product. During any launch, McDonalds could not predict or understand the demand of its food items because they already had a bad reputation in the public. Indian citizens were also not sure about which ingredients were being used to prepare the food items as they are strictly opposed to eating beef products. Also they were confused about the kind of oil that was being used to make the product. They had a belief that McDonalds used beef fat to fry the products instead of using vegetable oil. So launching a product and getting a huge response was really a tough thing to achieve considering the attitudes and believes of the Indians. Since they were unsure of the products or the ingredients, they stopped eating or dinning out at this food joint. The Management started to face constant challenges due to such problems. Diverse Country: Another reason of failing in India, companies like McDonalds was very overconfident of themselves and they believed that they understand India very well. India is a diverse country with different people from different cultural background. So it is really not an easy task to understand a country and its diversities. McDonalds failed to understand the country and the values of the people of India. Indian thinking is different from Westerners: Also most of the population can speak English but the thinking of Indians is never the same as the westerners. Although being a democratic country but the country is still run by the leaders. Indias thoughts about leadership and hierarchy are very different as still a leader controls the whole management. The leaders are considered to be the heads of the company and they are well known for their personality. Difference in the way of working and operating can also be considered as one of reasons for failure. Rules and Regulations: It is certainly difficult for a person who hails from western countries to come and operate its business successfully in India. The rules and regulations which are followed in the western countries are not the same which are followed in India. The westerners have a habit of following the legal system and thus the rules and regulations related to it. But the Indians do not generally work as the way the westerners do as Indians have a common hatred towards rules and they very well know how to adapt to short cut processes to become successful. (Vasudevan, 2007). The solution to these challenges is McDonalds should try to sell different kinds of vegetarian items instead of selling beef and pork products. As most of the Indians are vegetarian, they would certainly enjoy their meal and also it wont hurt the sentiments and the emotions of the common men (Miller, 2012). Questionnaire used in the Survey: The following data is a survey made on different sections of people in order to understand consumer preferences, and impact of sales. Q1. What kind of food are you fond of? Homemade food McDonalds KFC Q2. What kind of food do you prefer? Non-vegetarian Vegetarian Prefer to eat both of them Q3. If McDonalds stops selling beef, will you visit the outlet? Wont stop visiting the outlet Will stop visiting the outlet Wont visit even if it sells foods made of beef and pork Q 4. What will your reaction be if McDonalds introduces few vegetarian items in its lunch? Will enjoy meal more Vegetarian food will be more famous than non vegetarian food Whatever food is sold, whether vegetarian or non-vegetarian food, wont visit the restaurant Q5. Did McDonalds reduce its popularity by selling beef and pork products? Yes, beef products reduced its popularity Beef products are of good taste Doesnt matter whether it is vegetarian or non vegetarian food Q6. How would the restaurant react against the protests made by the Hindus? They will counter protest and try to seek a solution They will stop selling non vegetarian products They will leave India and go back to the western countries. Q7. What will happen if McDonalds shuts down all its outlet? People will miss the mouthwatering sandwiches, and hamburgers It wont matter much if McDonalds goes away from India People will try other food joints which serve same food like McDonalds. Objective of the Reasearch: Every research has an objective and this research is no exception to that. The first and foremost objective of the research is to understand the impact of food of McDonalds in the life of the Indians. McDonalds is famous for serving hamburgers, sandwiches and different types of breakfast dishes and desserts. But people are of the opinion that McDonalds sell items which are made of beef and pork. So the research aims at after being severely criticized by Indian citizens for serving beef products, they will still continue to do their business in India or flee away. Also the research tries to find out the reasons and circumstances of McDonalds failure in India. As mentioned, the research points out the specific reasons of McDonald being criticized by public. Being a western organization, McDonalds could not match or adapt to the beliefs and attitudes of Indian citizens. Hence it started selling beef and pork products which outraged the BJP and the Hindus. They protested against the company and urged them to stop selling the products. Also through research methodology, the researcher tries to find out what percentage of the population would still prefer to eat at McDonalds. For such people it really does not matter whether the outlet serves vegetarian or non vegetarian food. These people are die heart fans of McDonalds and no matter what the situation is they will continue to support the eatery. Next, also the researcher tries to observe the ways McDonald could get back their initial position and reputation. By following some techniques, McDonald can bring back the faith in the minds of the common people about the quality of their food (Maub orgne, 1987). Methodology of the Research: The objective of the research can be fulfilled by choosing the right methodology of the research. In this research, the survey methodology has been used. In order to understand how many people are in favor and against McDonalds, face to face interviews are also conducted. To understand customer preference, one of the important methods of research has been chosen. This survey research is used to understand the beliefs, thoughts, behavior and opinion of people. The survey method consists of a group of questions which is given to a particular section of people. The result of the test is collected to analyze the general behavior of the common men. Here, in this research, a questionnaire is given and asked a section of people to respond to the questions. Based on the responses of the questions, the likes and dislikes of common men can be understood. Survey method is the best method while assessing the likes and dislikes of people about any organization. The survey research gave numeric da ta which helped in getting the outcome. Size of the Sample: In the Survey method, mostly young people were asked to participate. Young people particularly in the age group of 20 to 50 were selected to respond to the questions. There has been a reason behind choosing youngsters as they mostly visit eateries like McDonalds to eat out. Around 30 people were requested to participate in the survey research. They were given the set of questions and their responses were collected in order to come to a decision. Location of the Research: The selection of the location is also an important factor in conducting a research. Hence one of the busiest streets need to selected to conduct the research. In the Melbourne City, Fawkners and Flinders street was chosen for the research. Here, different people from different cultures live. Many Indians are also found to live in this part of the city. Challenges faced during the research: Although the research seemed to be carried out smoothly, but there had been many challenges faced while conducting the research. The research was difficult to carry out as it proved to be time consuming. Many people did not cooperate while the survey method of research was being carried out. They did not want to share their views and this was one of the implications. Sometimes some people were over friendly and they spent a lot of time which resulted in wastage of time (DeBres, 2005). Findings from the research: As mentioned, a section of people were selected to give responses to some predetermined questions. Out of them, a percentage of 65 supported McDonalds and gave positive responses. According to them, McDonald was one of the biggest food joints and they really did not care about vegetarian or non vegetarian food that the outlet served. The rest of the people were against McDonalds and felt it should leave India as it hurt the general sentiments of Indian people by selling beef and pork products. They ate vegetarian food and they were the worshippers of cow and selling beef and pork products was not at all supported by them. A graphical representation has been used here to show the numeric values of the research: Conclusion: In conclusion, it can be said that McDonalds is no doubt a world renowned organization. They serve excellent and high quality food. However after coming to India, they could not be as successful as per expectation. They were believed to serve beef and pork products which proved to be very detrimental for them. As Hindus worship cows and consider them very sacred, so they were extremely angry and showered their anger with the help of several protests. Hence McDonald came out with other options like selling vegetarian food and thus got back its popularity. References: McDonald, J. (1992). Reasons for failure.The TQM Magazine,4(4). DeBres, K. (2005). Burgers for Britain: a cultural geography of McDonald's UK.Journal of Cultural Geography,22(2), 115-139. McDONALD, J. J. (2007). 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